Last time out I told you all how to write a great article. I never told you what to do with it once you actually wrote it. I plan to remedy that situation today. Once the content of your article is written, there are a couple of things you will want to do. I will summarize this with the acronym ORS. That stands for Optimize, Resource Box, and Submit. Like the oars of a boat, these three keys will steer your online business presence where you want it go.
The first thing you want to do is optimize. Making sure your article is SEO, or Search Engine Optimized, is absolutely paramount to ensuring your article is effective. You want to make sure that any Yahoo out there can find your article with ease. The idea is to think of the words you would Google if you wanted to know about your subject. You want to imagine yourself typing the words in the search engine and Bing! Your article pops up! Put these “keywords” in the title, and pepper them throughout your article as well. Take this one step and watch traffic come rolling in to your site. Then, move on to the next phase.
Next, let’s talk about the resource box. This box is the most important portion of your article. Let me say that again. THIS BOX IS THE MOST IMPORTANT PORTION OF YOUR ARTICLE. Some people refer to this as the author bio, author info, or some other inane title. Don’t make this final paragraph about yourself. Use it to compel your reader to do something. You want them to utilize a service that you offer, or go to a free giveaway you are holding, or…something. Make sure this paragraph flows naturally as the last paragraph of your article. Don’t wrap things up and make the reader think you are finished before you get to this paragraph. Once they figure out they are at the advertising portion of your article, they will be out of there like Jordache jeans. Take the time to keep them interested and they will jump to your site. So now your article is written, but what do you do with it?
Now you want to take your highly effective, expertly written article and submit it to a top-notch article submission site. These are places where authors like you place their world-class articles so the masses can see them. The articles are typically grouped by subject. That means someone reading an article about, say, writing effective articles, could stumble upon the masterpiece you have written on the same subject. They also allow you to link back to your site so that your customers can find you directly. It’s a win-win situation for sure. There are a plethora of sites out there but not all of them get many visitors. The best ones I have found are:
Isnare, Buzzle, and ArticleCity are also great. I really like the name Buzzle. Choose one, choose them all, but submit that fabulous article you have written. After all, article submission sites are your friends. Just the like the Beatles once said, “We get by with a little help from our friends.”
Speaking of friends, I know that this article writing and submission stuff can seem daunting. Maybe you are too busy running your business, shipping your product, pleasing your current customers, and trying to keep your people happy and productive. You don’t have time for all of this article writing stuff. The good news is we can help you. We can offer you high quality articles about the subjects your customers want most for a very reasonable price. It is just one of the many ways we at Numinix want to help you take your business to the next level.
See? I told you the resource box was the most important part!