If you want to stay on top of the vast, ever changing, world of SEO you have to know how to get external linking to your site. External links pay big dividends to you in terms of page rank. This is because every external link back to your site is considered as a “vote” for your website. More links=more votes=higher page rank=more visitors=more money=You’re the next SEO idol! So, let’s look at a few ways you can get external links.
Content is King
I know I run the risk of sounding like a broken record, but content truly is king. The best, most natural way to get external links is to write some killer content through articles, blogs, reviews, etc. This will make people want to link to your site because to them you are one of the best. You will suddenly find your site linked to from people’s blogs, Facebook pages, social bookmarking sites, and web pages. That is the ultimate goal. Of course, our king does have a lady friend.
Relevance is Queen
Also coming in strong is the need for relevance. If you are looking for sites to exchange links with, make sure they are sites relevant to your business. Another great idea is to make comments on blogs or in forums that offer similar products or services. You can strategically weave your website address into your posting. Make sure any directories you submit your website to are also relevant to your site. All of your anchor text, tags, etc. should all be….RELEVANT! See where I’m going with this? Relevancy is one of the many attributes that the big search engines indexes use to determine where to rank your site, so make sure to keep them happy in this regard.
Don’t Get Rooked
Just as I spoke about in an earlier blog on link building, there are a few supposed short cuts out there that you should avoid. The first are the tons of general directories that pop up every other day. If the directory is not relevant to your site, it will not help you. If Google or one of the other BSE’s decides to penalize you, you will be worse off than you were when you started. Link farms are another ploy that should be avoided. Like the directories mentioned above, using them can lead to penalties and having your site removed from the indexes. Avoid them like the plague. One further hint. Don’t go out and create a bunch of dummy websites to link your site to for the sake of getting external links. The crawlers are smarter than you or I could believe, and they will sniff this strategy out in a hurry. With all of the great ideas I have shared, you shouldn’t need to use any of these strategies anyway.
So now that you have the basics, go out and start link building. Keep in mind it takes time. There are a number of different strategies so try them all and see what works best for you. You may be surprised at your movement up the rankings once you do.