Previously, on the Numinix Blog, we discussed why you should advertise on other websites. Now that we have an understanding, I wanted to help you choose the best websites to advertise on. Now, not knowing exactly what your business might be, I can’t give you a definitive, guaranteed, formula. What I will do is offer some advice on what you should keep in mind as you begin your advertising campaign.
Targeted Sites Work the Best
You want to make sure that you choose websites that are relevant to your product or service. If you sell wedding apparel, you probably aren’t going to get a great deal of traffic from choosecelibacy.com. You are much better off buying ad space on weddingplanners.com or bridesmagazine or something of that nature. You want to draw visitors to your site that will actually purchase your wares. For this reason, your best bet is to choose targeted websites over catch-all general advertising sites.
Choose Your Weapon(s)
There are several options out there for advertising on other websites. You can use Google Adwords, PPC advertising, CPM banner ads, or something with a flat rate. Let me unpack this just a bit:
- PPC-This stands for Pay-Per-Click. It basically means that you pay a small fee only when someone actually clicks on your ad and ends up on your landing page.
- CPM-This stands for cost-per-thousand. It uses the Roman numeral M to represent one thousand. With this option, you pay a flat rate for every thousand times your banner is viewed.
- Flat Rate-You pay something like a monthly fee that is not dependent on the number of times your ad is seen or the number of times someone clicks through to your website.
- Google AdWords-This is a unique opportunity to advertise on Google. You set your budget, and then bid on keywords. If you are the winning bidder for a given keyword, your text ad will appear in the “sponsored links” area on Google when that keyword is put in the search box.
Each of these options has it’s own pros and cons. Depending on your product, your audience, and your budget, you can choose one or all of these for your campaign.
The Rule of 30
A host of third-party ad networks will be chomping at the bit to help you find the most relevant websites, but here is a cheaper and probably more effective way to do it.
- Make a list of keywords/search terms relevant to your website
- Enter these keywords into Google, Yahoo, and Bing
- Make a list of the top 30 results listed on the search engine(These are your best bets!)
- Contact these sites to inquire about advertising on their pages
Not only will this save you money and help your advertising, it will also help you with PageRank, which is a whole other ball of wax.
The Conclusion of the Matter
So, choosing the best website is a matter of deciding which sites best target your audience, picking a site that offers the type of advertising you want, and contacting the sites that are within the top 30 results for your chosen keywords. Hopefully, you are ready to start your ad campaign. If you still have questions, we are always here to help.