What I Gleaned From the Google SEO Guide

I made an amazing discovery while reading the Google SEO guide!  Google and I are on the same wavelength when it comes to optimizing your web page.  Most of the topics in the guide have been covered by me in previous blogs which you can find right on this site.  Some of these topics include:

There were several others as well, which you can find on our blog archive.  However, there were a few new tasty bits of information I would like to share with you.  Herewith lies what I gleaned from the Google SEO guide.

Optimize Your Use of Images

Images are an important part of your website.  They are often overlooked when it comes to optimization practices.  Here are some great tips Google wants you to remember:

  1. Make sure every image has a description and alt text in case the image can’t be seen by the user.
  2. Use brief, descriptive file names
  3. Store images in a directory of their own to simplify the path to the image
  4. Use commonly supported file types such as JPEG, GIF, and BMP

Know the Advantages of the No-follow

Setting the “rel” attribute of a link to “nofollow” tells Google not to pass your reputation on to the link that is listed.  This is extremely helpful when hosting a blog that allows comments.  That way, you don’t mistakenly pass your site’s reputation on to a site that is shady. Use the “nofollow” anywhere on your site that user generated content is present such as guestbooks, forums, reviews, etc. You can “nofollow” all the links of your page at once by creating a “robots” meta tag in your head section.

Use Best-Practices When Promoting Your Website

This is extremely important.  Knowing the right way to promote your site will lead to increased traffic, higher result listings, and safeguard you from smarmy SEO’s and SEM’s that could damage your reputation and give you a black eye with Google.  Put these into effect immediately:

  • If you have something new, blog about it!
  • Don’t put all your eggs in the SEO basket – Offline promotions are still important to your business and must be a part of your overall strategy
  • Utilize Social Media Sites – These are valuable tools for website promotion.  Social networking and social bookmarking sites can dramatically increase the traffic to your site.
  • Don’t hate, collaborate! – Make sure to dialog and receive advice from others in your site’s related community.  Sometimes fierce competitors can be great advocates for one another.  Don’t be afraid to share your ideas and insights with others, and to receive feedback and advice from them.

The guide also has great information about Webmaster Tools and using Google Analytics.  Stay tuned to this channel for future articles on these topics and so much more.

The Google SEO Guide can be found here: http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf

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