Website Usability and SEO Go Hand-in-Hand

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Anyone who is launching an online business campaign with a brand new website needs to know:

Website Usability and Search Engine Optimization (SEO) are the two essential elements that every website needs for ensured success.

If you already happen to be knowledgeable on the two aforementioned subjects, then you are already ahead of the game. If not, it is okay, because it is never too late to get on the right track.

Why are these elements important to your success?

Three Reasons why website usability + SEO will ensure online success for your business:

First, website usability and search engine optimization will increase your conversion rates. It is very important that your website does what it is supposed to do: Turn visitors into customers. If you have a lot of website traffic, yet have very few sales, that is an indication that people either don’t know what to do on your site, or your website is not useful to them. This is where website usability can help you improve your website offerings. Likewise, if you have an excellent website, yet no one knows about it, you need to get the word out. You need referring links to your site. This is where SEO practices come into play. Search engine optimization will increase traffic to your website, which in turn will increase your conversion rate.

Second, website usability and search engine optimization will improve your brand image and brand visibility. Website usability makes your website offerings look better to visitors. Improvements to your website will drastically improve the overall perception of your brand. This boost to your image shows visitors that you are serious about doing business, and that you offer a quality product or service. Search engine optimization will bring more visitors to your website. This means that the general public will get more exposure to your brand, thus increasing your brand visibility. Improvements to both brand image and brand visibility are vital to increasing business whether you are online, or operate a brick-and-mortar store.

Last, website usability and search engine optimization will save you time and money. A website usability review will tell you how to improve your website offerings, and you can get right to it. Or, you can “trial-and-error” it and spend a lot of unnecessary time and energy staring at code, hours on end. Choose wisely here.

Or have you ever been on Twitter and seen a promotion via a link for a business? Sure you have. It happens all the time. A lot of people like to promote this way. If you have that kind of time, and want to spend money on a professional to do that for you – that’s great. But not everyone can afford a pro tweeter. Real SEO practices will make it so you don’t have to get on Twitter to get a few customers here and there. Instead of fluctuating website traffic, professional SEO services will grant you a steady flow of customers. So what would you rather have: a rollercoaster of unpredictable website visitors (all originating from Twitter) or a steady stream of customers from traceable links using ethical (White Hat) SEO techniques? I would pick the latter, so I could effectively analyze the data, and then develop a marketing plan to reach my customer base.

Website usability and search engine optimization can be your best friends…or your worst enemies, if you remain passive and do nothing. They can help you by increasing your conversion rates, improve the brand image and brand visibility, and save you time and money. Now that you know that website usability and search engine optimization are the most important elements to your website’s success, what are you waiting for???
Take advantage of the Numinix Monthly SEO Service today, to get your website on the tracks of success!

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