Many businesses, in an attempt to get more done, implement every SEO technique they can in a short period of time. This approach, though a valiant effort, often results in burnout and a waste of valuable energy. If you want to get the most out of your SEO campaign, avoid making the most common mistakes and take time to utilize the strategies which make sense for your time and budget.
Here are the top 3 most common mistakes made by internet businesses:
Writing content for the search engines – If you envision Google as your first target when it comes to writing content for the web, you are defeating yourself right from the start. Never take your eye off of the people you are targeting, not even for the sake of rankings. The real fact is that when you are writing with the sole purpose of meeting the needs of your audience, you often insert the right keywords that automatically qualify you for rankings. Google is getting smarter and smarter and in the end the businesses with the most authentic and valuable content will win.
Sending links to only the home page – Yes, you want your home page to rank higher than any other page, but you will not accomplish this by sending the majority of the links directly there. When you think of SEO, you must think of the word “natural”. Essentially, Google ranks websites higher if they appear to have the most favorable, natural, unforced feedback from the web user community. By sending thousands of links to only your home page, it will signal to Google that you are forcing links to your site and it isn’t happening naturally. This practice can keep you from ranking in the long run.
**Start with 5-10 keywords and target many pages of your website with your linking strategy. For some of the keywords, target product pages as well with the product names. If you see some keywords are working better than others over time, continue building links to those but avoid falling into the greed trap. The more your links seem forced the greater your rankings will drop.
Spending all of your efforts only on SEO – If you ever understand one thing about online marketing, make sure you get this:
You are not marketing to Google, a robot or credit cards. You are marketing to people.
You can be #1 for your keyword but if you are not implementing sound marketing strategies such as proper branding, website conversions, stellar customer service and excellent content, all of your efforts will be in vain. The most successful ecommerce stores understand the power of giving the customer a valuable experience regardless of their rankings. They also have the ability to put themselves in the minds of their customers so they can understand the nuances of their demographic and their customers’ pain points and needs.
Too Much of a Good Thing
Too much of anything is never good and the same applies to SEO. If you apply SEO strategies in a natural way and strive to offer good content, much of your effort will happen automatically and you will achieve great results. “Natural” is the name of the game. Remember, in the end it’s all about your customers, not the search engines. The search engines are merely a vehicle to attract customers and eventually sales and profits.