The Minimalist Guide to Ecommerce Mobile Marketing

Concerned about the mobile users you may be losing due to poor marketing methods?

Mobile marketing has become increasing popular. According to a comScore study, approximately 234 million Americans use mobile devices and this number continues to skyrocket by double digit percentages.

For this reason and the fact that shopping on mobile devices continues to rise, Ecommerce website owners feel obligated to jump on the technology bandwagon and take advantage of the opportunity. Unfortunately, with the time constraints of learning new strategies for their desktop site, mobile marketing is often underutilized and done poorly.

So to help you avoid making numerous mistakes with your mobile marketing, here are some minimalist tips to maximize your campaigns.

1. Know Your Mobile Customers

Are you aware of how your customers are finding you? Check your Analytics to determine what percentage of users are using mobile devices to access your website. Locate this information in Google Analytics under “Audience” on the left side menu.

Online shopping is becoming more popular because of the introduction of new, larger tablets. The larger screens make it easier for customers to shop online. If you are seeing a percentage of shoppers coming from a mobile device, it is more important than ever to maximize your mobile strategies.

2. Incentives

Use contests, discounts and promotions to expand your mobile customer roster. Incentives are a great way to gain more mobile subscribers whether through text message or email marketing. With every message, point out the value your subscribers will receive.

If using SMS marketing, remember that relationship building is a priority. Text messages can become annoying if subscribers feel that you are “spamming” them with excess advertisements. You may also lose customers with these undesirable methods.

3. Responsive Design

Responsive design allows your website visitors to see a version of your website tailored to the mobile device they are using. Your site will automatically “shrink” to allow for a more user-friendly experience.

Some experts recommend webmasters create a separate mobile interface instead of a responsive design of their desktop site. While responsive design caters to a pleasant user experience, the site still may take longer to load because of images and heavy Javascript which can turn away visitors.

If your mobile users need a different solution when they access your site, a new mobile interface may be the best choice. A mobile site can be streamlined to load quickly and target a different type of user. For example, a restaurant owner may need an interface that caters to the mobile user who wants directions, contact info or reservation agents. Customers at home on their desktops may not need that information and instead desire to look at images of the restaurant, details that could slow a mobile site. By studying your users, you can assess which solution is right for your store.

4. Survey

If you are still confused at how to best please your customers, why not ask them? Poll or survey your subscribers and customers and ask them how you can improve. If necessary, add an incentive to get a stronger response.

If you spend a little time on getting more acquainted with your mobile customers, you can achieve better results and increase your mobile conversion rates. Keep your customers’ goals in mind and where they will be when accessing your site. Design your mobile interface and create strategies around what they desire and how to solve their problems and your mobile strategy will succeed.

 

 

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