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Does your About Us page have these 3 elements?

3 elements of a good About Us page

Even though most store managers give little importance to the About Us page, customers are interested in connecting with the company they are buying form. This page offers the opportunity to portray a positive image of your business and products. Anything you write here will help visitors form an opinion about you. This means your About Us page deserves a lot more attention than it usually gets. Here are some must-have elements your visitors are looking for:

Remember You are Connecting with People

Your About Us page should include the basics, such as who your company serves, how long it’s been around and its long-term goals and mission. You may also want to include your address. If your company has multiple locations or does business globally, this is the perfect place to mention that information, or at least link to a page on your site that does, such as your Contact Us page. However, don’t stop there; the more your clients know who you are, how you started and where you are going with your business, the more chances you will have of connecting with the right audience. By incorporating a few storytelling elements, you go beyond the yawn-inducing jargon.

Show, Tell + Brag (a Little)

Building trust and rapport with your clientele and customers is really what it’s all about, isn’t it? If your customers can’t feel they can trust you, why would they buy from you? There’s no better way to build both trust and rapport than by posting testimonials, listing key clients or partners, and awards!

Making connections with key clients and important work you’ve completed will lend your business a good amount of credibility. You might consider incorporating your clients’ logos somewhere on your page as an added visual element. Mentioning awards and recognitions, community service, green initiatives and interesting facts will also make your business more appealing. Timelines, company history and major milestones are attention-grabbing.

Integrate Social Media

Don’t underestimate the power of promoting yourself across multiple platforms. Using your About Us page to post videos of your company, link to your blog and place share buttons to your social media pages is a smart business practice. Social networking sites provide free advertising, and they can help attract customers you might otherwise not have had access to. Equally as important, social media sites connect customers to each other, setting the stage for a virtual movement or “buzz” about your product or service line.

If you need some help, we will be glad to build the perfect About Us page for your business. A Numinix professional will consult with you and design a page that meets and greets your customers in a way that professionally and appropriately reflects your business. Check out our custom About Us page design service.

 

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