Black Friday 2015: mobile sales surpassed desktop

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According to the latest IBM Watson Trend report, the majority of people that shopped on Black Friday were doing so on their mobile devices. 57.2% of all purchases came from smartphones, tablets and other mobile devices, outpacing desktop traffic. Smartphones were the device of choice, with 44.7% of all online sales made from any device.

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    Black Friday: mobile sales surpassed desktop