So your ecommerce website is up and running, you’re raking in the big bucks with some killer sales quotas, and you’ve perfected your express shipping options and monthly mail outs. Awesome! But, did you know, even with everything running smoothly from your laptop, you could be missing out on some big business?
Ecommerce companies across the globe are starting see a game-changing shift in the way consumers are browsing. According a 2016 ecommerce study conducted by Mobify, 20-45% of ecommerce site traffic comes from mobile devices! That’s right, buyer are wanting more than to shop from home, they’re wanting to shop from…well, anywhere.
“But wait!” you say, “my website can be still be accessed from the phone… it just requires some zooming!” Well, unfortunately, according to the majority of online shoppers, that just isn’t enough. An estimated 57% of users say they won’t recommend a business with a poorly designed mobile site, and 41% of people admit to having turned to a competitor’s website after a bad mobile experience. Yikes! Remember, the allure of online shopping has more to do with ease and accessibility than anything else, so if your site isn’t offering ultimate effortlessness, you’ll be facing an uphill battle.
Even more intriguing, is the vast majority mobile shoppers who naturally participate in a multi-device shopping experience. 90% of all mobile shoppers will begin their browsing experience on their mobile device and later switch to a desktop to complete the purchasing transaction. Thus, your analytics may be showing little purchasing power from mobile users, but that’s only because they’re opting for a more full-screen experience once they’ve already filled their baskets! For this reason, it’s essential that you attribute revenue according to the shopper’s entire journey rather than simply looking at the last touchpoint.
If your ecommerce store isn’t fully mobile and responsive, the Numinix team is happy to help. We offer phone, tablet, and desktop friendly ecommerce store solutions that offer the perfect mobile purchasing experience, every time. Specializing in Zen Cart, WooCommerce, Magento, OpenCart and Shopify, we’ve got you covered.