Search Engine Optimization (SEO), is a set of rules that can be followed by website owners to help improve their rankings in search engines like Google. It’s essentially about making your website easy for both users and search engine robots to understand.
SEO is a great way of making websites easier to navigate to improve user experience and usability. One survey found SEO accounted for around 30% of ecommerce site traffic, emphasizing why it is an essential tool for marketing. But why else it is important?
It makes your business more credible
When consumers type a query into the search bar and hit enter, Google scans its index and shows the most relevant results. If you have good SEO, you will appear higher in search engines, which gives you good visibility among consumers and makes you more credible in their eyes. The majority of search engines users will choose one of the top 5 suggestions in the results page.
Consumers come to you
SEO is an inbound marketing strategy. You don’t have to convince consumers they need to buy from you – you just have to convince them that you are the right business for them. With SEO, half the battle is won before it even starts.
Can put you ahead of competition
If another website is selling the same product or service as you, but you appear at the top of Google’s results, nine times out of ten, the consumer will click on your website first. In turn, this will give you more consumers and therefore more sales.
Gives you an insight into your consumers
You can track SEO using Google Analytics. The data gives you an insight into who your consumers are, where they are from and how they browse. By having this data, your business can make better decisions around your business strategy.
SEO depends on other facts
It’s important to remember that SEO depends on many other factors including HTML structure, keyword usage and links. However, the most important success factor for a website is still good content. SEO cannot help you if you don’t have good content.