According to the latest Monetate Ecommerce Quarterly update, shoppers are increasingly using smartphone and tablets to purchase, with the number of purchases going up from 26% in 2015 to 30% in 2016.
However, the number of purchases being made on desktops is still noticeably higher at 70% (to 20% smartphone and 10% tablet).
Smartphones in particular, convert at one third to one quarter of the rate of traditional or tablet devices, which suggests they are more of a browse or research platform. Although a large number of ecommerce sites have mobile optimized sites, often customers will abandon their shopping cart at the checkout if the process is not quick and easy.
We have recently developed a one click purchase system for our clients at ILoveEcigs.com. This plugin makes it possible to complete any online purchase with a single click. Once the customer sets a preferred shipping and payment information instead of manually typing billing and shipping information for a purchase they are able to shop with a single touch of a finger.
This improvement is currently in development for all Zen Cart store owners in our Instant Purchase Plugin for Zen Cart and will be available within the next month. The module will allow customers purchasing from your site to save their credit card information on your payment processor’s server guaranteeing a quick and secure checkout every time.
It offers solutions for Authorize.net, PayPal, and eProcessing Network services. Different payment processors are available upon request. Please not, the plugin is currently in development, but you can contact us for a quote.