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Bulletproof your online store with these 4 easy steps

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Running an online store takes a lot of hard work, so why ruin that work by not taking the proper precautions around the security of your business? Here are a few tips to get you started in bulletproofing your online store.

Remember to Backup!

Backing up our files is something we as individuals are constantly reminded about, but rarely do. But as an online business owner, backing up is something vital for the survival of the business. Backup your day to day files using Dropbox, Google Docs or a similar cloud-based system. Not only are files easily accessible and regularly updated, they are also shareable, avoiding the need to email files to colleagues.

Diversify your Marketing Channels

Social media channels are constantly changing, but this isn’t always good for your business. Say, for example, Twitter begins to filter its newsfeed, meaning your tweets will be seen by a much smaller proportion of your followers. If Twitter is the channel you rely on for marketing purposes, you may lose a lot of business.

Beware Phishing Emails

Phishing emails are legitimate looking emails from services you might already be using, which ask you to login to their webpage. When you enter your username and password, the information is sent to hackers, which as a business can be crucial. Although spam controls help to combat these emails, some escape through the cracks. If you are suspicious, open a separate browser window and login through the website.

Diversify Your Revenue Streams

Similar to having multiple marketing channels, having different revenue streams means your business is less likely to be hit hard by a sudden change in the marketplace. And since cash flow is the most important element in running a business, it’s better to be safe than sorry. You might consider opening your own branded store, selling wholesale to other small stores, or increasing your geographical reach.

Do you need help bulletproofing your online store? Request a quote today.

 

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