Whether you’re trying to attract your first customer, or your 1000th, every ecommerce entrepreneur relies on generating more traffic in order to grow their business. If you’re unsure where to start, we’ve put together a list of our top tactics.
Run paid social media ad campaigns
Paid social media ads allow you to create tailor-made campaigns to the customers most likely to purchase your products. Facebook Dynamic Ads, for example, target customers who have previously visited your website. When scrolling through their newsfeed, users will see products they have previously searched for or added to their carts. This is a great way of bringing customers back to your website, to increase traffic. Social network, Instagram, is following suit, and is expected to rake in a huge $2.81 billion by the year 2017 on mobile ad revenue alone.
Contact popular bloggers and press
With blogs and vlogs becoming increasingly popular, getting them to review your products can drive a lot of sales to your store. Many have large followings, who pay attention to the products they feature. If you are a store that has only recently launched, getting their attention at this stage may be your best shot at getting covered since you are new and interesting. To find popular bloggers or vloggers, search for your business keywords on Google or YouTube.
Improve your SEO
As a customer searching for a product online, how many times do you find yourself on page two of Google? One third of all clicks go to the first organic result on Google, so as an online store, you want to be one of the top results. Search Engine Optimization (or SEO), is the process of fine-tuning your website to increase its chances of ranking highly in search results for relevant keywords. If you’re unsure where to start, we offer a Search Engine Optimization Service at Numinix.
Make sure you are pro-actively engaging on Twitter
Twitter is a great place to engage with existing and potential customers, since you can start a conversation with any user. If you’re new to Twitter, the best place to start is following users who are likely to be interested in your store, e.g. if you are selling freshly baked goods, following baking enthusiasts and other baking stores is a good place to start. Be sure to respond quickly to questions or complaints, and always use a personable tone in your replies. Tweeting interesting images and engaging with the local community are also great ways to generate more followers.