E-Commerce Photography: The Do’s and Don’ts

desktop with photography equipment, camera, tripod,flash  and computer

desktop with photography equipment, camera, tripod,flash and computer

Since online shoppers don’t have the added luxury of being able to see and touch products, having great product images alongside their descriptions is all the more important. Whether you’re using a DSLR camera or smartphone to take your photos, here are some rules to abide by when snapping shots of your products.

Do

Take advantage of the auto-focus. Zooming in on your product will not improve the focus, but will crop the photo instead. If you’re using a smartphone, simply tap on the image to focus.

Don’t

Use the built-in flash. If your image looks too dark, this is a sign that you are using insignificant lighting and you need to move to a room that is well-lit.

Do

Use a tripod or mount. Even if you have the steadiest hand in the world, there is a chance you will lose the sharpness of your images without something for your camera or smartphone to stand on.

Don’t

Use a dark backdrop. Instead, using a white backdrop will reflect white light back onto your product and prevent colour spills.

Do

Take your photos by a window. Unless you’re a professional, you should avoid using artificial light sources. Taking photos in a well-lit room (ideally with the window to the left or right of the product you are photographing) is your best bet

Don’t

Let the light reflections spoil your photo. You can use a reflector to avoid harsh shadows and evenly distribute light across the product.

Do

Take advantage of image editing. Using the pen tool on Adobe Photoshop, you can remove the background of your photo to achieve a clean cut around the product. It’s a fiddly process, but using a white background gives your image a clean, professional look on your website. Other editing techniques such as colour correcting to give a more accurate representation of colour, (for example, removing a yellow cast), and removing blemishes from the product are extremely effective.

Don’t

Overdo it with the editing. The whole point of providing images next to your products on your website is so that your customers can look at what they are getting. If you overedit, you run the risk of misrepresenting the product, for example, if the colours look different.

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