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The importance of having a blog with your e-commerce website

Selling products is a great way to generate sales, but how can you sell products if you can’t direct traffic to your site in the first place? Having a blog is one of the best ways to generate more traffic and to build your audience. Not only does it improve SEO, it also increases your chances of engagement with customers, and with the wider media providing your content is good. In this post, we’ll explain why having a blog is so important for an online store.

Blogging increases your Google ranking

You may think your site doesn’t need a blog because you’re only a small company, but having a blog can change this. If you’re creating good content, not only are your customers going to want to read it, but other sites are going to want to link to it. Internal links are great, but links from other sites are even better. The more links you can generate back to your site because of the content you create, the higher you’ll climb in the search engines.

Want to be noticed? Start blogging

As we talked about in our previous point, every link to your site matters. As easy as it is to promote links to existing posts over and over again, the more content you put out there, the more you have to share and the higher chance you will be noticed. Someone who tweets your blog post almost certainly brings some visitors that you’ve never had before, whether that be a reporter or high-profile blogger, or simply a new customer.

Blogs give you more room to talk about your business

Social media sites are great for promoting your business, but what about when you want to go into more detail? Your blog is the perfect opportunity for you to tell your story, promote your products and showcase who you are as a brand. Maybe you have an interesting story about how your e-commerce store was founded or what inspired you, or maybe a trip around the world inspired a new product range. Whatever it is, having a blog gives your customers a behind-the-scenes look at your business and brings more attention to your story and to your products.

Did you know, we offer a Blog Content Creation service? Find out more on our website.

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