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Here’s Why Video Is Essential For E-Commerce Marketing

The purpose of e-commerce retailers using videos is to showcase various aspects of their products that static photos can’t. So for fashion sites, that usually means including videos of models showing how a piece of clothing looks when walking down the runway, for example.

Video gives customers a more holistic buying experience, and since 49% of online shoppers say not being able to physically touch a product is one of the things they dislike about e-commerce stores, video marketing is quickly becoming one of the top priorities for e-commerce sites. These statistics demonstrate why video marketing is essential for e-commerce sites.

Video Drives Traffic And Purchases In E-commerce

According to Marketing Sherpa, video attracts up to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines. Good Video also says that if you place a video on a product detail page, visitor engagement rises 340%.

Mobile Users Want Video

50% of global viewership on YouTube comes from mobile devices. For this reason, it’s essential that videos should be a part of the mobile commerce strategy and it’s essential that e-commerce sites are mobile responsive.

Millennials Look For Video When Browsing E-commerce Sites

Video creation service, Animoto says that when researching for products to buy online, four in five millennials find videos helpful, with one in three millennials also saying their purchases are directly attributed to watching videos.

Gen C Are Influencers In The World Of Video

Gen-C are consumers who actively create and share video content on YouTube. According to ReelSEO, Gen C consumers are 1.8 times more likely to be influencers and advise others on purchases and 3.6 more likely to buy products after watching videos on YouTube.

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