Online stores are always open. Online stores don’t get crowded. Online stores don’t have long check out lines. These are just some of the reasons online shopping is so great, but the main disadvantage facing customers is their inability to have their questions answered in real time… by real people.
To avoid inevitable bounce rates, many e-commerce sites are adding live chat support as a way to provide fast and convenient answers to customers seeking assistance. A study conducted by Forrester Research found that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer, so it’s definitely worth it.
This helpful infographic by Skilled provides a breakdown of just some of the reasons you should be integrating live chat into your business.
If you would like help integrating live chat onto your e-commerce website, request a quote.