The key to a successful e-commerce website is the ability to direct traffic to your site and secure a sale. But this is by no means an easy process, with independent sites being faced with the challenge of competing with online giants like Amazon and eBay. In this blog post, we will cover just a few of the ways you can increase traffic to your e-commerce website.
Offer Your Customers More Than Just Products
The basic rule of increasing web traffic is to increase the amount and the quality of the content on your site. Running an e-commerce should be about more than just selling products, but providing your customers with the assistance they need. One of the best ways to increase the amount of valuable content on your site is to regularly publish blog posts. Your blog is the place customers will look for how-to posts, product reviews, tutorials and other advice, and is one of the key drivers for traffic. Of course, you need to ensure content is optimized for SEO purposes and that you share posts on social media to reap the benefits.
You Will Reach A Wider Audience With Influencer Marketing
Having a great presence on social media is essential for successful e-commerce businesses, with social media influencers having the power and creativity to put your brand in front of thousands of new customers who will visit and potentially purchase from your site as a result. Platforms including HYPR and Famebit has made it easier for e-commerce businesses to connect with influencers. These sites not only help you to find the best social influencers with ties to your field, but using them can also help you find actionable data to boost your campaigns.
Make The Most Of Your Campaigns
Product Listing Ads are a great way to increase traffic to your e-commerce website, accounting for 43% of all retailer’s ad clicks on Google and 70% of non-brand clicks. You can also create social media campaigns, whereby promoters target ads based on factors including age, location, and interests. Admittedly, it can be hard to compete with the likes of Amazon, who are paying for the most relevant keywords to edge out other e-commerce sites, but providing you know how to make the most out of your campaigns, they can be extremely beneficial. Of course, this is tricky, so if you’re requiring some assistance, we offer advertising services including Google Adwords Management, Bing Ads Management, Facebook Ads Management and LinkedIn Ad Management.
If you’re looking to increase traffic to your e-commerce website, contact us to request a quote.