Whether you’re just setting up your first e-commerce store or looking to make improvements to an existing site, in order to be successful, you need more than just great products. In this blog post, we have compiled a list of what we believe are the essential e-commerce website features guaranteed to attract new customers to your site.
1. Intuitive Layout
To ensure your customers get where they want to go faster and without the frustration of tricky navigation, make sure the layout of your website is intuitive. You can do things like placing products into categories, highlighting top-selling products on your homepage, and including a search bar at the top of the page.
2. Live Chat
Customers have the expectation that online businesses are available 24/7, which is often why they chose to shop online rather than in store. To meet their expectations, integrate a live chat service on your website. Live chat agents can help customers find a product quickly or give them specific information about an order they’ve placed for example.
3. A Variety Of Payment Options
As well as accepting credit cards, you should also allow customers to pay on debit, or use payment gateways like Paypal or Google Wallet. If a customer comes to the checkout and finds their transaction is unable to go through, they are unlikely to order from your store again and may deter others from making purchases as a result.
4. FAQ Section
You should have a dedicated page which answers common questions as well as giving customers the opportunity to ask more questions. If you’ve just set up your new e-commerce site and you’re coming up with a list of questions, put yourself in the shoes of the buyer and answer questions they are likely to have. Common questions might include: ‘when will my order be shipped?’, ‘how long will it take ti get my order?’ and ‘how can I track my order?’
Blogs generate more traffic to your e-commerce site, as well as keeping customers up to date with all your brand news and giving them behind the scenes access and tutorials about how to use particular products. Ensure you write about a range of topics and publish posts regularly to keep readers interested. You should also optimize your content for SEO as well as sharing posts on social media and encouraging your readers to do the same.
If you need assistance with any of these features, contact us to request a quote.