A crowded e-commerce market, paired with the increasing expense of marketing tactics like ad impressions, clicks and conversions make new customers more and more expensive to acquire. If acquiring new customers is something your business is struggling with, it may be time to make an effort to re-engage your existing customers. In this blog post, we will cover some of the most effective ways you can retain buyers to your e-commerce store.
Create A Customer Loyalty Program
Rewarding customers for their loyalty to your store is one of the most effective ways to keep them coming back and encourage repeat purchases. You can reward customers for simply making purchases over a certain amount, referring friends, or creating a customer account to begin with. There are also apps which automate your loyalty reward system, such as Klaviyo, a Shopify app which can automatically email your customer a reward coupon when they make a repeat purchase from your store.
Utilize The Power Of Email Marketing
When customers make a purchase on your website, ask them to sign up to your weekly newsletter, for example, with a pop-up screen which asks them to enter their email address, or with a checkbox they can tick when making their purchase. Email is one of the top converting channels for e-commerce and is critical for building relationships with current customers and encouraging them to use your store in future when making purchases.
Connect With Customers On Social Media
As with email marketing, social media is a great tool for building relationships with your existing customers. Those customers who ‘like’ or ‘follow’ your company are keen to receive updates about your brand, so it’s vital that you use these platforms to share special offers, promotions and news that others won’t have access to. If a customer has asked you a question, ensure you respond as soon as possible, and thank them for their interest in your business.
Extra Touches Go A Long Way
You can show customers you appreciate them by surprising them with a few special touches to their order. For example, you might send a free gift with their first purchase to surprise them or add a handwritten thank you card inside the package. Alternatively, you could give them a discount on their next purchase, or when they refer a friend. These extra touches will help you to stand out from competition and will show customers you appreciate their loyalty to your business.
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