As we continue to discuss in the Numinix blog, the rise in the number of e-commerce sites on the web has made companies increasingly competitive. To gain advantage, many businesses are turning to more innovative solutions to meet their clients’ needs, namely e-commerce technologies. In this post, we will discuss the top three technologies continuing to revolutionize the e-commerce industry.
Facebook Messenger Chatbots
A study by Bain & Company showed that businesses which respond to their customers via Facebook could see an increase in revenue per customer of 20% to 40%. One of the advantages e-commerce businesses have other brick and mortar stores is their ability to respond to customers’ questions all day, every day. Facebook Messenger Chatbots ensure efficient and responsive interactions with customers and help employees build commitment to the brand.
Although something many did not anticipate making its way into e-commerce anytime soon, voice-activated assistants are on the rise. With a simple vocal command, voice activated systems are capable of turning off the lights, ordering takeout, buying movie tickets, and even customizing a retail purchase according to your needs.
Adding video to your e-commerce site is one thing, but many businesses are now taking video to the next level by incorporating custom video content in the form of behind-the-scenes production videos, 360-degree product rotations and even live streaming onto their sites. Videos not only grab the attention of customers, they also have the ability to tell an engaging story, thereby revolutionizing your brand.
What are your favorite e-commerce technologies? Share them with us in the comments below or tweet us @numinix