Trick or treat! Halloween is just a few weeks away, and candy and costumes aren’t the only reasons to get excited about the popular autumnal holiday. Considered the fourth most lucrative holiday for e-commerce businesses, after Christmas, Thanksgiving, and Easter, it’s an event that e-commerce entrepreneurs cannot afford to ignore. Here are three simple tips to help you boost e-commerce sales for Halloween.
Give Your Website a Halloween-Inspired Look
Just like brick-and-mortar stores would decorate their premises with pumpkins, spiderwebs, and Jack-o-Lanterns to show their customers that they’re getting into the festive spirit, so should e-commerce businesses. We’re not talking about a costly redesign of your theme, but experimenting with colors and typography and adding simple visual or auditory elements that will give your website a Halloween feel. For instance, you can add a Halloween banner, update the navigation button colors to orange, or update your email subscription pop up to give it a holiday look to pique your customers’ interest and encourage them to browse and buy!
Blog about Halloween-Related Topics
You don’t have to be selling decorations, candy, and costumes to blog about Halloween. If your e-commerce store already has a blog, no matter the products that your e-commerce website sells, you can take advantage of seasonal blog posts to increase traffic to your site. For instance, if you’re a clothing company, you can blog about black and orange outfit ideas. Do you sell dog training equipment? Write a helpful article advising pet owners whose dogs are afraid of fireworks.
Customize Your Email Template
If you send out newsletters to your customers, create a template that you can use to announce Halloween-specific deals that you may be offering. Similar to the Halloween-inspired look of your website, use colors and images that people associate with the event, and in addition to the aesthetics of your email template, use creative copy that resonates with fun anticipation of the holiday.
How do you make your online store Halloween ready? Share your ideas with us in the comments section below!