If you’re an e-commerce entrepreneur looking into designing a new website, chances are, you’ve come across the term responsive web design.
What is a responsive website?
A responsive website is a single site that adapts seamlessly to suit the screen size of the device that it is being viewed on, so whether you’re accessing the site on your phone’s 4-inch display or an oversized desktop monitor, the pages respond instinctively and always look their best.
Responsive Websites Deliver a More Positive User Experience
Have you ever visited a website on your phone and felt frustrated at having to painfully pinch and scroll to find the information that you were looking for? Did you feel enthused about doing business with that establishment? Probably not. In fact, according to Think with Google, “when people have a negative brand experience on mobile, they are over 60% less likely to purchase from that brand in the future than if they have a positive experience.”
Since a responsive website adapts to your customer’s device, be it a mobile phone, tablet, laptop, or desktop, it yields a more positive user experience, and statistics show that “89% of people are likely to recommend a brand after a positive brand experience on mobile.”
Online Shoppers Use Multiple Devices to Make Their Purchases
Consumer patterns are always evolving, and e-commerce businesses need to adapt to remain competitive. Did you know that “61% of internet users start shopping on one device but continue or finish on a different one“? Providing a similar look and functionality across the different devices is crucial to the customer experience.
Also, social media is an element of marketing that e-commerce businesses cannot disregard. Since the majority of social media is consumed through mobile, links that you share on your Facebook page or in your tweets will be viewed on various devices. In order to avoid high bounce rates, it is imperative that your website be responsive.
Google Penalizes Websites That Are Not Mobile-Friendly
It’s no secret that Google has an affinity for responsive websites. In May 2016, Google announced its decision to roll out an “update to mobile search results that increases the effect of the ranking signal to help [their] users find even more pages that are relevant and mobile-friendly,” meaning that if your website isn’t mobile-friendly, it will be penalized.
Do you need help getting started with your responsive e-commerce website? Contact Numinix today to get started.