While it’s one thing to get your brand out there, it’s a whole other to get people to buy your products. Conversion rates in the online business world are categorically low. Thus, if you can increase conversion rates even slightly, it can give you a huge leg up on the competition. Thankfully, turning visitors into customers is a skill like any other, and you can teach yourself how to do it well. Here are some proven strategies that will increase conversion rates and put more dollars in your online till.
Create a Sense of Urgency
You need to convince your visitors that they need to make a purchase now, before they move onto some other website. There are many ways to do this. You can have something that indicates when a product is low in stock. Not only does this create a sense of urgency but it confirms to the customer that they were right to like that product, as a lot of other people have already bought it. Another way to create urgency is to offer limited-time deals. Lastly, if you offer same-day shipping, a countdown to when same-day shipping ends for the day should increase conversion rates in that final hour or so.
Improve the Visitor Experience
There are a multitude of ways to do this. For starters, add reviews to product pages, ensure that the product pages are easy to navigate, be clear about price and transparent about shipping costs, and offer a variety of payment methods. And remember, e-commerce is a competitive industry, as your rivals are only one click away. You can never hurt yourself by checking up on the competition and ensuring that you are offering competitive prices.
Open the Lines of Communication
According to a study, 63% of customers who use an e-commerce website’s live chat feature said they were likely to return to the website, and 38% of live chat users said they ultimately made a purchase because of the live chat experience. The gains that can come from offering live chat on your website can’t be stressed enough. Also, make sure that you have a phone number on your website and, ideally, that the number is free to call. It adds extra trust and strengthens your brand in a way that far outweighs the meager costs of having a phone, even with a toll-free number.
These are just some of the many ways to increase conversion rates. If you need more ideas, please contact Numinix for information.
Are you an e-commerce business owner trying to increase conversion rates? Let us know in the comments below!