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Why should your website feature your company’s social media?

link social media

link social media

Online businesses of all sizes need to utilize the power of social media any chance they get. Whether they use Facebook to communicate to their followers about new products, Twitter to tweet upcoming events, or Snapchat to share a behind-the-scenes story, social media is a powerful way for businesses to build their online community.

How does social media help build your brand?

A strong presence on social media is an essential element for growing businesses. It is an opportunity to expose your brand and create a strategy to target your focus demographic. The louder and prouder you are about your online presence, the more visibility and community outreach you have.

Social media provides businesses with instant marketing tools available at their fingertips free of charge. Whether your business provides a service or sells products, social media can help you achieve many of your professional goals.

Studies suggest that 78% of companies have dedicated social media teams, while 83% of B2B marketers use social media.

A properly linked social media account is the perfect opportunity to showcase what your business is about. When you are trying to build up your company following every like, follow or subscriber builds up your online presence. The more exposure you can give your social media accounts, the better chance you have of gaining an audience.

How do you add social media accounts to your website?

Linking Facebook, Twitter, or Instagram to your website can be a tricky task. Not to mention, making it look clean, attractive and viewer friendly.

Step 1: Download social media icons and upload them to your media library

Step 2: Add a text widget and format your buttons using HTML

Step 3: Within your format replace bracketed information with specific social media links

Sound too complicated? It is common that business owners may need some help in this department. Numinix can offer a variety of support packages to get you started.

How do you think social media can be used to achieve business goals? Let us know what you think in the comment section below.  

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