When most people think about starting an e-commerce business, they tend to not know where to begin. There’s more to the process than simply having a vision of selling an innovative product online. Needless to say, here are a few simple steps to get your business off the ground.
Decide what you’re going to call your business
After you make up your mind about what you are going to be selling online, the next step is to figure out a fabulous, resonating name that makes it simple for people to remember you. Once your business name is decided, you can conduct a corporate name search online to ensure that the name you have chosen isn’t already being used. If everything checks out well, then register the name.
Secure a domain name and website
In a perfect world your business name will match your domain name, but if that’s not the case, choose a URL that relates to your business and is easy to say and spell.
Designing your e-commerce site may be a big upfront expense, but it will pay off down the road. Ensuring that your company webpage is visually appealing and functional is the most important part of selling products online.
Apply for a business license and find vendors
Running your own e-commerce business requires a formal business license or permit. Check with your city, province or country and see what kind of licenses you need to acquire to get your business up and running.
Once all the paperwork is complete you will need a vendor to create your product. In most cases there is always a lot of people competing to sell products online. Find a vendor that offers you the best quality and prices for the materials you will need. After all, quality is the most important thing.
Figure out your marketing plan
Starting an e-commerce business is a lot of work and before your business is up and running, it’s a good idea to plan out a basic marketing strategy. Ensure to make a presence on various social media channels to promote your brand and make sure that you are planning to write regular content (perhaps weekly to start) for your company blog.
If you don’t have a marketing background, find someone who can help promote your brand to a wider audience.
Did you find any useful tips that relate to your e-commerce business? Tell us about it in the comments section below.