There are plenty of things that you need to consider when you’re thinking of revamping your web design, especially if your top goal is to increase your website traffic. In terms of e-commerce, it’s incredibly important to keep up with the pace of the industry. That means in order to compete in the digital world, your business needs to have some dazzling features to help it stand out for your competitors. So, if the simplest tweaks are not proving to be effective, perhaps these redesign tips will help you bring in some new customers.
Have clear goals laid out
While increasing the traffic coming to your website is probably your most focused goal, every successful redesign goes hand-in-hand with carefully thought-out planning. Do you need some high-resolution graphics? Is your logo boring and outdated? Maybe your layout needs a jumpstart to spark a new reputation amongst your brand? These are all questions to consider before speaking with a professional web design team.
Optimize your website content
Web optimization should be an essential element considered in every business plan. After all, the most successful websites don’t just sell products, they also educate their visitors. Putting a blog on your business page is one way to boost your natural SEO optimization because it draws attention from search engines when someone is seeking the same keywords as displayed in your content. So, if you’re wanting to open up your website to traffic, sprinkle industry keywords and links while also ensuring that your page includes slide shares, short videos and insightful photos. The goal is to make your content optimized across any platform so that your businesses website is easy to find and even easier to use.
Use search engine friendly permalinks
Your permalink structure is important if you’re transitioning to a redesigned website. So, don’t attempt to change the structure unless you’re knowledgeable of it. This is because improper permalink structure can cause confusion within search engines, messing around with your website’s organic ranking. If you’re outsourcing your redesign to a web development company, ask them if they can also handle this transition for you as well.
Ensure mobile compatibility
More people than ever before are using their smartphones to do online shopping, so you need to make sure that you’ve properly invested in your web design to make it mobile-friendly. The key to having a responsive design is powering your website to fit onto the size of any screen.
Check your page score
When you carry out a website redesign, you’re given the opportunity to boost your traffic by increasing your site’s performance. After all, if your site is able to run faster customers won’t become as impatient waiting for their payment to process. That’s why you should run your website’s URL through a free tool that will score your page based on performance and load times. With the information you’re given, your design team will be able to redirect their focus in order to improve your page score.
Are there any other ways you can increase web traffic during your redesign? Drop us a comment below to start a discussion.
Alex Wilks is the Social Media & Content Creator for Trek Marketing. Her work has been featured on Global News, Black Press Media, andthe Kwantlen Chronicle