Whether you operate your own e-commerce business or you simply work in the field of web design and development, chances are that you’ve run into your own set of challenges when it comes to driving online business. While the analogy makes it seem as if “driving traffic” to your website is as care-free and easy as maneuvering your vehicle, the reality is that it can be difficult to ensure high traffic without the assistance of web professionals. Needless to say, regardless of your situation — lots of clicks and no conversions or no clicks at all — understanding potential web development issues that may be holding you back is part of fixing the problem.
You haven’t established your audience
In order to generate sales in the online world, you must first possess a connection to your target audience. Unfortunately, more people clicking through to your website doesn’t necessarily ensure conversions if they are not really interested in what you’re selling. So, before you begin tweaking your web design or marketing strategy, ask yourself the following questions.
- Who am I selling to?
- What do these people want?
- What’s the best way to communicate with them?
If you’re able to appeal to the tastes and style of your audience — this includes modifying the look and feel of your website — you may be able to reach the right online buyers.
Are you missing a blog?
While content creation and blogging can take a longer time to see any proof of conversions, they do provide value for your knowledge and expertise. There is an element of dedication and professionalism that’s represented by online businesses who keep their content current and relevant. So, if you’re wanting to establish yourself as a leader in your industry and potentially even encourage one-time customers to become long-term customers, we recommend that you make a blogging schedule and stick to it. After all, search engines love content featuring popular keywords and if your blog has the ability to perform it may be able to increase your traffic.
Ensure that your website is mobile friendly
It’s a proven fact that more people than ever are using their mobile devices to shop. Just take a look around. It’s so undoubtfully convenient and when you’re out on-the-go it’s the best option to keep you entertained. So, why not capitalize on something that other businesses are already capitalizing on by ensuring that your website appeals to its mobile audience? This means that your business page needs to be responsive for various mobile designs and should tastefully arrange design elements and text sizes to fit an assortment of screen sizes. Because no shopper wants an interface that frustrating to navigate!
Well, there you have it! In a nutshell, web development issues can be the prime reason why your business is lacking sales. So, it’s crucial for you to spike your web traffic with a professionally designed website if you want to bring in paying customers.
What other web development issues do you find most challenging? Drop a comment below to start a conversation.
Alex Wilks is the Social Media & Content Creator for Trek Marketing. Her work has been featured on Global News, Black Press Media, andthe Kwantlen Chronicle