No matter what type of e-commerce business you’re running, when it comes to web development, think of your website as a product rather than a project. Although updating your site’s design with intuitive graphics and state-of-the-art plugins is project comparable — it’s a process that involves development over time — your website is still being used to sell a service or a commodity, making it a brand that’s showcasing the by-products of the business. So, just like you sell products on your website, you also need to sell your brand.
Why should you take this approach?
In the world of e-commerce, everything is growing and evolving simultaneously, so, it makes sense from an entrepreneurial standpoint to look at the process from all angles. This means that when you’re carrying out a website revamp or starting your web development from scratch, you need to consider the following:
- Capture your audience’s attention
- What are your competitors doing? Do it better.
If you’re looking to gain traction in your industry and better your search results, you need to sell your website, or rather your company, as the product that customers are buying into. Think of it like making connections with your shoppers and using your website’s development and design to reassure them that you’re a dedicated member of the industry. Because when they’re carrying out their purchase, they want to have confidence in the products that they’re buying, while also gaining a level of certainty in you as a business owner.
What’s your route to success?
Once you become settled on this product-centric development model, it’s best to consult with a web development team in order to carry out any long-term goals. After all, when you become involved in this type of design process, a team of professionals is needed to transform your website into a platform that’s customer-centric. You’ll need designers for the visionary aspect, developers to challenge the flow of the pages and possibly even a copywriting to set the mood with writing that entices your shoppers.
How do you deliver?
Aside from placing your fate into the hands of your web development team, there are a few things that you as a business owner can do to accommodate your new methodology.
- Research various aspects of web design (ex. site architecture, competitive analysis and make your simple, yet thoughtful observations).
- Keep your main focus on providing a positive customer experience.
- Make viable goals and collaborate with your team regularly to see how the process is moving along.
Do you have any first-hand knowledge with creating a customer-centric, product approach? Drop some advice below for our interested readers.
Alex Wilks is the Social Media & Content Creator for Trek Marketing. Her work has been featured on Global News, Black Press Media, andthe Kwantlen Chronicle