How can your website evoke psychological influence?

zen cart web development

zen cart web development

Zen Cart web development is all about creating a website that exhibits a high-quality, online shopping experience that readily engages with the user. While all modern websites should possess an aesthetic design and intuitive maneuverability, great, contemporary designs should help to build brand loyalty. Nevertheless, everything about the design — layouts, typeface and even colours — should come together and encompass a captivating digital landscape. At the same time, too much to look at can make it difficult for the user to make decisions, so there needs to be a healthy balance. As one of the many ways your company can exhibit professionalism, hiring a Zen Cart web developer will allow you to tap into various web design psychological processes that offer quality interaction among your prospective customers. 

Emotion psychological principles are used

In hindsight, your Zen Cart web development will allow your web design to evoke emotions, which in turn, has the power to influence user actions and decisions. While most shoppers try their best to be mindful enough to allow their decisions to be made through common sense, sometimes their emotions overpower their decision-making abilities. Zen Cart web developments rely on this psychological influence to navigate the e-commerce world’s large assortment of brand competition. 

Since emotions are a strong motivator to guide humans’ actions, professional web developers and designers gain experience and use it as a weapon to create a design that interacts with people on a more emotional level. How do they do this, you ask? Well, something as simple as balancing out cool and warm colours alongside effective font types is a couple of effective tools that can engage an audience. That being said, have you ever thought about how color has a deeper meaning? For example, the colour red is often associated with death, danger, war, power or love. So, this is something that needs to be considered within your design if you’re hoping to emotionally trigger your audience. 

Utilize white space 

White space refers to the areas of the page that are left blank and contentless. While these spaces don’t require the user’s attention, they do factor into the overall design. White space allows the eyes to relax and steers a visual pathway throughout the content. This breakup is essential for the user experience because it allows the webpage to be easily navigable. 

Don’t reinvent the wheel

Audiences are very sensitive to major changes, especially if they have gotten used to something always being a certain way. When it comes to website design, repeating patterns is sometimes more effective than reinventing the wheel. For example, webpage elements like “contact us” and “home” possess navigable buttons somewhere on the page and it may be irritating for a shopper to find these tabs somewhere completely different. So, instead of altering basic web patterns that serve a purchase, make a minor tweak or change to the common layout. 

How does Zen Cart web development allow you to achieve your dream web design? Drop a comment below to share with our readers. 


Alex Wilks is the Social Media & Content Creator for Trek Marketing. Her work has been featured on Global News, Black Press Media, andthe Kwantlen Chronicle

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    The Psychology of Web Design - How's it Work?