There are many creative and effective ways for an e-commerce business to build their email list, although it’s important to consider the development strategy for those who’re hoping for visitors to opt-in. While connecting to an email marketing service can ensure that business owners get the most out of their collected subscriptions, website developers are also needed in the early stages to get the process moving — automatic email distribution setup and for creating a newsletter cue. That being said, let’s go over some techniques that your development team can use to entice customers to subscribe.
The typical newsletter signup
Simple, yet effective, the standard tab that allows customers to enter their email address to directly subscribe ensures that the mailing list is comprised of people who’re interested in making a purchase. It’s less of an in-your-face tactic than some subscription signups and it’s usually never perceived as annoying to onlooking visitors. Just remember to have your Zen Cart web developer include it in a sidebar or footer so that it doesn’t get buried under a bunch of content.
Offer giveaways, rewards programs or special discounts
Since your intuitive products can’t always speak for themselves, allow the incentive to save some money entice new customers onto your online mailing list. After all, converting your website to foster this type of brand loyalty is ultimately what keeps people coming back. Those who aren’t familiar with the art of managing coupon codes, have a Zen Cart web developer log into your online account to input the amount, name and time frame for your discount.
Lock your blog content
Keeping some of your content locked is a great way to convert site visitors into approved subscribers. In fact, depending on how interesting and creative your blog topics are, you may even find this method to be a compelling way to gain access to potential customers that value what you have to say.
Develop a subtle, website popup
One of the easiest ways to continue the growth of your email list is to have a developer code you a subscription popup. This type of development method has the advantage of quickly converting traffic to leads while also allowing you to advertise exclusive offers. Ensure that you have it operating on your homepage to target shoppers right away.
What development is needed?
Aside from having a MailChimp account, a working WordPress webpage and the authorization of your website, you will also need to:
- Install a WordPress plugin for newsletter signups
- Integrate MailChimp into your website
- Add the subscription box to your website’s design
Does this all sound too complicated? For those of you who aren’t familiar with web installations and coding, we recommend hiring an experienced Zen Cart web developer to handle your development project.
Why do you want the ability to send emails to your subscriptions? We would love to hear your opinion! Leave a comment below.