Many non-essential businesses have been forced to close their doors to align with federal and provincial COVID-19 restrictions worldwide, although, if your company strives through an e-commerce shop, you’ve likely seen a boost in traffic since the start of the pandemic. Be sure to not squander this downtime and instead, use it as a beneficial way to work on your website in hopes of attracting new shoppers and finding support from those who have remained loyal to your brand.
Revamp your checkout process
While the main goal of attracting prospecting and recurring customers is to encourage them to carry out purchases, whether they proceed forward to the checkout is entirely reliant on the simplicity of the step-by-step process. Does it flow responsively? Are they required to create an account? Is the page setup secure? All of the above considerations influence a purchaser’s decision in the final stages of a transaction and if your webpage has a slow, multi-paged checkout process that lacks payment security, there is nothing encouraging them to follow through on their desired purchase.
Nevertheless, people are continuing to shop from the comfort of their homes and if you want to continue to strive ahead of your competitors, a revamp to your checkout process could be the perfect configuration to increase your online conversion rate. Popular picks from numinix.com include the One Page Responsive Checkout, the Fast and Easy Ajax Checkout, and Ajax Add To Cart, which features selective display forms, quick installation, and an overall accelerated checkout process.
A slick, new design
Whether you’re looking for a defined, homepage graphic, a custom logo, or a fresh, composed template that extends across your entire website, often a recent web design gives you further opportunities to connect with your target audience.
All e-commerce business owners want to succeed over their other competing websites and as an industry leader, it’s important to benchmark your rivalry by seeing what they do and striving to do it better. So, one of the best ways to become and remain relevant in your niche is to acquire a website redesign. Refurbishing your website provides your business with a professional makeover and allows you to modernize your position using graphics, color, shapes, and typography to appeal to your targeted demographic and start building new relationships.
What other website redesign ideas could you invest in at this time? Drop a comment below to share with our readers.