How to run a successful eCommerce business Part 3: Scaling Vs. Growth, Automation, and Integrations

Since we’ve established that the commencement of an eCommerce business requires a multitude of niche research, financial resources, and professional web development to get it off the ground and running, the final phase in this three-part series will discuss the elements of scaling and growing, automation, and online integrations. So, if you’re one of the many people who have read these submissions in succession, continue onwards to expand your knowledge of eCommerce operation. However, if you just happened to stumble across this content for the first time, consider also reading How to run a successful eCommerce Business Part 1: Suppliers, Website, Shipping and Marketing and How to run a successful eCommerce business Part 2: Customer Service, SEO, User Experience, Conversion Optimization

Scaling Vs. Growing

While your insight into the world of eCommerce is partially based on unique perceptivity, there are key elements about your business that will ensure the profitability of your company and its continued success. That being said, the first step to understanding the difference between scaling and growing is through their applied definitions. 

“Growth is usually viewed as the increase of resources to meet the increase of demand that your company can generate, while scaling is seen as increasing the amount of output you can achieve with your existing resources,” explained Feargal Harris, Client Success Manager with Numinix Web Development Inc

“Ideally, you want to scale your company and grow at the same time.”

Outsourcing is a cost-efficient way for you to scale your business, investing in professional web development services that will create customer value and increase your website’s conversions. And, when your business performance finds that perfect balance between scaling and growth, you’re able to climb your industry ladder and become a leader in your field. 

Automation 

Otherwise known as a labour-saving technology, automation allows websites to perform without human assistance, giving business owners more flexibility to conduct other affairs. So, as your company grows, this high return on investment is a profitable step that’s a reflection of the success of your eCommerce business. 

“Demands add up and as a business scales or grows they look to Numinix to automate sales and marketing. With modules and plugins that are designed to send products directly to Google, Facebook, and Instagram, as well as services that manage the optimization of campaigns,” he said.  

“Two of our top-sellers in terms of automation are newsletter sign-ups and shipping label generation… small tasks and fulfillments within the company’s goals.”

Whether you’re looking for a WordPress or WooCommerce developer, a Zen Cart specialist, or an entire team of experienced developers to focus on Magento, Big Commerce, OpenCart, or Shopify, Numinix has you covered! 

Integrations

eCommerce integration addresses the coordination between a business website and the back-end accounting and inventory system. So, with such a critical role to play, it’s essential to have a professional web development team establish the flow of information between these two systems.

“Those who are bogged down fulfilling orders and neglecting other areas of their business should turn to the technology, vast knowledge, and experience of the Numinix team,” noted Harris. 

There’s an abundance of benefits within eCommerce integration, but “for me, the greatest benefit has got to be the product feed. It’s a machine reachable format of products offered on an eCommerce website. These feeds can be used for Google, Facebook, Instagram, Pinterest, Amazon, eBay, and many more marketing platforms and marketplaces.”

“It opens you up to a wealth of opportunities and so much exposure for your business.” 

After reading Part 1, 2 & 3 of our thought-provoking series, how have your opinions changed as a current or prospective business owner? Drop a comment below to discuss with other readers. 

 

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    How to run a successful eCommerce business Part 3: Scaling Vs. Growth, Automation, and Integrations - Numinix Blog