While a WooCommerce store venture appears to be quite simple, it’s paramount for business owners to consider investing in professional web development services to ensure that their website’s load times are up to speed. A slower webpage will increase the bounce rate, as visitors often become impatient waiting for content to effectively load. So, part of ensuring that your online store is ready for business is the care and consideration that goes into the user experience, and by boosting the speed of your WooCommerce store, you’re effectively increasing the average session time, which is directly related to higher web conversions! Find out how below.
Increase WordPress memory limit
Increasing your memory limit of your WordPress is one of the most effective WooCommerce speed optimization techniques. There are two ways to carry out this configuration — you can contact a professional web development company to handle the changes for you or you can adjust the issue yourself. For those who enjoy tackling technical issues head-on, here’s your how-to.
Once the store becomes live, you will want to go to the wp-config.php, which is located in the WordPress root folder. At the end of the file, add the following line:
Next, you will want to edit the PHP.ini file, so if you have access to it, edit the maximum allowed memory limit. If you don’t have access to the file, paste the following code:
php_value memory_limit 256M
Optimization your images
After you’ve increased your memory, the next step in terms of WooCommerce speed optimization would include refining the images on your website. In a technological age of visual detail, images have become the core element of your website’s layout. However, using unoptimized images severely impacts your website’s load times and overall performance of your online store.
Large image files slow down the UX of your shop, in addition to leggy pages, which downrank your SERP among popular search engines. The best way to deal with the problem is to reduce the size of your images through the Automatic Image Optimization Plugin, which will compress the size of the images without compromising their quality.
Utilize a cache plugin
Sometimes the simplest solution to your WooCommerce speed optimization problem is solved through an easy installation of a versatile, but basic, cache plugin. Storing a copy of your website’s resources will allow your visitors to experience faster page load times because the CSS, JS, and other files will be previously loaded and ready to use. This will result in static pages rendered almost instantaneously and dynamic pages taking less time to display their content.
What other ways have proven to be successful for those who have experience with WooCommerce speed optimization? Drop a comment below to share.