While consumer attention can be achieved through the strategic positioning of your products and services, how those elements are perceived will determine how well your business does when climbing the ladder towards eCommerce success. Innovations of your industry can also lead to radical changes in the scope of how the market and your business operate together, so it’s paramount to capture the attention of online users and outline a business plan that adapts to the competitive landscape of your niche. While competing with more established brands can be daunting, there are many ways that you can improve your website by adding some must-have components that are proven effective in drawing eCommerce sales on the quest for user engagement.
Why is my website not converting?
Whether you’re just starting up your online business or currently have a storefront on the web, one of the main goals of operation is to increase conversions as quickly as possible to lead to more eCommerce sales. Keep in mind that while website traffic increases the potential for consumers to carry out purchases, the real influx in your online conversions will come from a strong SEO strategy with the power to bring in higher-quality traffic to your website.
As we mentioned above, there are two scenarios: new websites and pre-existing websites, which both have very different reasons as to why the website likely isn’t converting. New websites don’t usually convert very well in the beginning stages of development because they don’t rank very high on web-based search engines. Before a website can crawl up in ranks organically it needs industry-relevant content added to its pages. Through the use of the common practice of keyword targeting, an SEO specialist will take the time needed to research, accumulate, and develop copy and valuable backlinks. On the other hand, if an already established online business isn’t making sales, there are some very different elements to consider before you can have a high-converting website.
Search engine optimization (SEO) is one of the most important components to drive online conversions and if your website is pre-existing and experiencing troubles in this area, it’s crucial to invest more in your SEO strategy. SEO development includes keyword research, content creation, content marketing, and internal linking that will index your pages and get your website noticed by the masses. While this is the best way for you to increase website sales, there are a few other things you could do to boost your eCommerce sales:
- Ensure that your call-to-action statements are abundant and clear.
- Improve your purchasing experience with a simplistic checkout page.
- Limit your choices by providing fewer buttons and menus.
- Invest heavily in mobile optimization.
How to find a good website design and development company
Aside from attracting quality traffic, you will also need a functional layout, some intuitive navigation, and other development features that will ensure your website is operating at its best. However, the biggest challenge comes from learning the elements of how to design a website and how to choose a website designer that will understand your vision.
Numinix Web Development Inc. makes it their mission to create high converting websites that possess insightful maneuverability and prompt click-friendliness with superb layout design. Professionalism is of utmost importance, and since we understand the amount of money and time that’s incorporated into the operations of an eCommerce website, increasing revenue is a goal that’s focused on and implemented early in the process of creating or improving the face of your online business.
What other elements are needed to fill the pages?
While we spoke about the wonders of SEO and how the researching of appropriate key terms can lead to more eCommerce sales on high converting websites, there are some other ways that businesses are adapting to be able to stand out from their online competitors.
- Through the construction of a creative “About Us” and “Our Mission” section.
- By taking a unique approach to how products or services are described or offered.
- Showcasing their likeability through social media and the use of vibrant imagery and copy.
- Keeping their content fresh.
- Not just relying on stock imagery, but also custom graphics and designs.
- Display an online portfolio of company achievements and customer reviews.
Put yourself in the shoes of the shoppers who you’re targeting by investing in elements that add value to their browsing and purchasing experience.
How to increase website sales
One of the best ways that you can increase your eCommerce sales is by driving relevant traffic to your business page, which involves targeting the right people and communicating the right message.
It’s almost impossible to sell things to consumers if they don’t want or need them. So, if you’re hoping to get more relevant traffic onto your website, you will need to make sure you’re offering items or services that are desirable, trending, or absolute must-haves. Since the key ingredient of high conversions is embraced after the creation of click-worthy content, you need to stop wasting your time and resources and start increasing your eCommerce sales by upgrading your eCommerce web development features to include plugins and installations that empower your business by appeasing to the consumer’s genuine interests. How do you do this? First, you will need to learn why people need your products, which problems they solve, and then reflect upon what target group will best relate to them.
What plugins do high converting websites use?
Plugins are a piece of software that act as add-ons to the web browser and extend the functionality of your eCommerce website. However, these user-friendly features often require the assistance of an eCommerce website design and development company to ensure that they are properly programmed for high-performance. So, once you’re set on a company to work with and have a rough layout for the best eCommerce website design to advertise your products and services, you’re ready to look into which plugins would best suit your need to increase eCommerce sales.
Numinix Web Development Inc. collection of high converting plugin options:
- One Page Responsive Checkout
- Fast and Easy Ajax Checkout
- Social Login
- Olark Live Chat Widget
- Magic SEO URLs
- Free Shipping – Average Weight Per Unit
- FedEx Web Services Shipping Labels
In your experience as an entrepreneur or web developer, what other website components combined will help to ensure online success? Drop a comment below to share with our readers.