Whether you’ve decided to take the plunge by starting your own business or recently realized the need for a digital storefront amid the ongoing global pandemic, there is a lot that’s involved behind the scenes before the launching of a brand-new website. Whatever your needs, the following blog submission is geared towards providing you with a foundation of knowledge that allows business owners to be an integral part of the development process rather than being left in the dark. Continue reading to learn the stages your website must undergo before your launch date.
Step 1: Outlining the website
While you will have ongoing communication with your web developer at every stage of your website’s development process, the outline draft is where your programmer will need the most attention from you. As the business owner, you will be asked an assortment of detailed information about your company, including who you hope to target and the goals and aspirations you’re wanting to achieve for your brand. Then, depending on your budget and business, the research phase begins. This is where your dev team will study your niche industry, including delving deep into available statistics and market research studies, to see how they will approach the layout of your new website. Another factor that will determine the layout of your site is dependent on the number of products or services your company offers. After all, you want to avoid clutter and ensure that visitors can seamlessly navigate through your site’s online blueprint.
Numinix is a Vancouver-based web development company that has been professionally working with clients worldwide for over 15 years. Since the amount of time and money that the first stage will take is entirely dependent on the development company you choose, consider our experience level, ample talented staff, and competitive prices when you’re on the hunt for a prospective web developer.
Stage #2: Developing the sitemap
After the research period is finished, the development of your sitemap can begin. At this point, a wireframe will be structured, which essentially allows the programming team to build a blueprint for your new website. The sitemap includes ciphering how users will visit the website, how they will interact with its interface, and even how they project users will navigate through pages. During this stage, your developer will share a basic site map with you so that you know what to expect with the finished product. This will be the time for you to include any feedback about the colours, typography, and content you want to be included on each page. As for the layout of such recommendations, that should be left to the professionals who have copious amounts of experience in creating digital masterpieces.
Stage #3: Building the website
After the planning stage has been completed, the development can begin. This is the phase where both front-end and back-end developers will work together to configure how the site will function and begin writing the code that will build the framework of your online store. While the process can be time-consuming to allow all the working parts cohesively, the result will be the first impression you give to your future visitors and returning customers. Since each page, tab, and graphic possess its own organization of code to ensure that buyers have all the options they need to perform actions, the process can take up to three months, and all you have to do is anticipate the finished product! Nevertheless, don’t worry about not being as involved, you will be given ample opportunity to see the testing of the pages and review the layout to indicate any changes that you want to be made before the website goes live.
Stage #4: Creating the content
After you have approved the draft design and the site is tested the developers can begin adding content to the site. While many web developers are also skilled copywriters, others will consult with a professional digital marketing team to ensure that the website’s copy is articulated well for its audience and also contains the appropriate SEO-related terminology to draw in traffic. Keep in mind that not only do your various pages need copy but your products and services will also require a fitting description.
Remember to take what you enjoy about other websites and share those thoughts with your Vancouver web development team. For example, many companies have a blog created that allows them to post content relevant to the emerging trends within their industry. While having a coherent blog may not prove to be a conversion driver right away, it adds a lot of value to your brand and is a great way to showcase your company as a leader in its industry.
Stage 5: Launching the website
Once all of the above stages are complete, following more tests, your website will be ready to launch. This is the time to start publicizing your new website—send out an email, make some announcements on your social accounts, and consider drawing up a banner to be placed in the window of your brick-and-mortar store. Once the hype from the launch is complete, remember to hire an ongoing web developer to keep up with the maintenance of your new website to ensure your business’s success in the years to come.
Are you revamping or starting your new website from scratch? Drop a comment below to get in touch with a representative from the Numinix sales team to discuss your website goals.