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How to come up with a business name?

Congratulations! You’ve got a great idea for a business, you’ve started to draft up the plan, and you’re figuring out how to capture the attention of your target market. While the development stage is crucial in a business startup, your product and/or service is only as good as your branding. Your name represents the signature style of your business, and as such, potential customers should embody the feeling of your brand when they hear or interact with it. So, aside from making your business name memorable with a clear intention of what you do, be sure to select a name that is new, on-trend, industry-relevant, and untrademarked. Are you ready to get inspired? 

Consider the use of acronyms

Many major corporations have found success in using acronyms in place of their full names to make them easier to remember. This concept works well in tech and can also translate to law firm businesses. 

Create a mashup

Your business startup relies on coming up with a creative name. Try thinking about two to three words that are meaningful to you and your business. They can be combined in some way or pieces can be taken apart to create something fresh and catchy. 

Draw inspiration from existing mythology

There are quite a few well-known brands that have successfully pulled their name inspiration from existing mythology. That said, be sure that you do your research if you want a mythological figure to represent your company to avoid any misinterpretations to the folklore or overlapping with an existing business. 

Foreign words can be fun

When it comes to originality in name selection, incorporating words from a non-native language to where you live can prove to be memorable for your customers. Plus, the likelihood of it existing is far more scarce. While your business doesn’t need to be exotic to cash in on this idea, be sure it somehow relates to the language or word in some way to establish a connection. 

Use your name

Surnames are super popular for businesses, so why not incorporate your name into the name of your company? While this idea isn’t the most original, having that stamp of approval can help to instill trust for potential customers from the get-go.

Spin a globe and pick a spot

Whether or not this novelty idea seems quite far-fetched, the world is a vast and beautiful place full of tons of awesome names that could be suited to your business startup. That said, when selecting a name, ensure that you aren’t offending a community by keeping things tasteful. 

Abbreviate or tweak the spelling

A great business startup name lies in a word or phrase that is meaningful to you. Try removing or adding a letter to change up the spelling of a well-known word or invent a new way to spell a word based on its pronunciation. This is a great way to grab the attention of prospective customers and it also allows you to get creative.

What should you do if your company is merging?

In cases where companies are merging or expanding with two or more entrepreneurs, it’s always a good idea to consider blending both established names to create a new one. This ensures that parties have equal representation while maintaining their relationships with past customers. 

What comes next after you find the perfect name?

Once you’ve finally settled on the perfect business name, it’s time for you to take action. Coming up with a name is difficult but the greater challenge is securing a name. When building an online business, you need to ensure that the name is available and is unique to your industry. This means that after hours of brainstorming to find the perfect business startup name, your next step is to secure the name and domain, set up your social media handles, and think about applying for a trademark. After these tasks are complete you can start looking into digital marketing promotion and consult with a web designer to get a logo started that is on-brand

We hope this blog helps you get creative when delving into the world of e-commerce! If you have other ideas for those who’re still looking to select their business names, please drop them in the comments section below.

6 thoughts on “How to come up with a business name?





  1. An Extraordinary article, I’m truly appreciating perusing your posts. This is definitely worth a read. You introduced incredible understanding and data. Much obliged.


    1. Thank you for your comment, Elena. We’re very happy to hear that you love our content.

      – The Numinix Team


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    How to come up with a business name? - Numinix Blog