Pay-per-click, or cost-per-click advertising is becoming a big part of a company’s marketing campaign. For those who don’t know, PPC advertising goes like this: You pay a certain amount of money for a keyword or keyword phrase such as “Rare baseball cards”. When someone types your keyword into a search engine, and ad which contains…
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How To Use Split Testing To Raise Conversion Rates
What is Split Testing? Split-testing (Also known as A/B testing) is a statistical tool for measuring the effects of slight variations to a page on your website. It is great for driving continuous improvement, and raising your conversion rate. You basically present two slightly different versions of your web page to your visitors, and track…
Read moreDesigning Your Website For Higher Conversion
There are literally thousands of ways to improve your website and thus achieve higher conversions. To list them all would not only take up a huge amount of space, but invariably something would still be left off of the list. So let’s keep it simple. I want to offer you a few things to keep…
Read moreUsability Test Step 1: Brainstorm Top Usability Objectives
A description of the first step of a usability test with a few helpful suggestions for popular usability test objectives.
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