A website’s main navigation is the primary roadmap for a visitor. If the user is not able to understand the map, he will be less likely to reach his destination. When creating main menus, store owners tend to think about navigation from their own perspective. Most visitors are not as familiar with the products as…
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NCRS.org Shop Redesign Launched!
We’ve recently launched a website redesigned for our client at NCRS.org/shop! The National Corvette Restorers Society is a non-profit membership-based organization that offers information and resources for Corvette owners and admirers. On this website we worked together with NCRS in-house designer to integrate the shop to an already existing website design. NCRS provided the logo…
Read moreUsing images the right way on Zen Cart can increase conversion rates
Do you know the old saying: “A picture is worth 1000 words”? Well, in the age of ecommerce that adage seems to understate the real value of images. Many studies prove that online stores using images correctly can actually increase revenue! If this sounds good to you, let’s explore it further.
Read moreThe Three Purposes of a Website: Brand, Product, & Information
Believe it or not, many startups have a website, but do not truly understand what it is for. I’ve seen startups that buy a domain and then put their software at that domain. No homepage – and no explanation of who they are and what they do. Talk about confusing! I’ve also seen websites that…
Read moreDesigning Your Website For Higher Conversion
There are literally thousands of ways to improve your website and thus achieve higher conversions. To list them all would not only take up a huge amount of space, but invariably something would still be left off of the list. So let’s keep it simple. I want to offer you a few things to keep…
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