As e-commerce marketers, understanding the behavior and motivations of online shoppers is essential to tailoring their experience and increasing conversions. According to a study analyzing online user behavior and decision-making processes released by Clicktale, buyers tend to fall into the following six categories. 1) The Wish Lister This type of customer loves to browse online…
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There’s no doubt that managing an e-commerce store is a huge challenge, whether you have prior experience as a business owner or not. It’s important to remember that we’re all humans, not superhero’s, meaning we can’t do it all ourselves. Here are just five of the services and tools that you can use to help…
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E-commerce has come a long way in recent years, largely due to advancements in technology, but BigCommerce says merchants need to be active in spaces where consumers want to be. “The experience is really about connecting with the consumer’s desires and making sure you are meeting their expectations. We won’t be able to push users…
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Now that e-commerce is on the rise, retail is on a downward slope, but what can e-commerce stores offer customers that brick and mortar stores can’t? Of course, consumers have 24/7 access to products and it’s faster for them to browse, but in 2017, e-commerce stores have taken steps to ensure they remain even more…
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E-commerce sites are becoming increasingly aware of the importance of effective content marketing. When properly executed, a content marketing strategy that includes high-quality content enables companies to raise brand awareness, boost rankings on search engines, build and engage a base of potential customers, and ultimately, increase sales. However, as audiences are bombarded with an abundance…
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