Facebook, Instagram and Twitter have all recently incorporated versions of the ‘buy button’ onto their sites, but according to research, users are still not particularly interested in shopping on social media. This doesn’t mean consumers don’t use social media for browsing – quite the opposite, in fact. They just don’t finalise purchases on social sites….
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Instagram changes could benefit e-commerce businesses
Instagram famously makes it difficult for users to include links to external websites on posts, which is why they are currently working on an e-commerce initiative. Typically, brands have to include ‘check link in bio’ in their photo’s caption, and although advertisers using Instagram have the option to include a ‘buy button’, clicking on this…
Read moreAmazon Go may change the way we shop
If you’re someone that hates line-ups, Amazon’s latest app may be the answer to all of your prayers. The ecommerce giant is aiming to cut out checkout lines at the grocery store with ‘Amazon Go’, a new technology that charges customers for items they purchase as they walk out the door. This new app has…
Read moreThe importance of offline marketing for an ecommerce website
Although the prospect of offline marketing may seem pointless for online businesses, a study found that 40% of online shoppers are influenced by an offline marketing channel. So what can you do as an e-commerce business to market your products offline? Organize a launch event Whether you are a completely new business, or simply have…
Read more4 steps to build your e-commerce website globally
With e-commerce becoming increasingly popular as a sales outlet, opportunities to sell products on a global scale are also increasing, particularly in North America, with e-commerce sales expected to reach $423.34 billion in 2016, a rise of 15.6%. However, launching overseas is not easy. We will outline some of the main steps involved to launch…
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