For eCommerce website owners, the thought of posting random text on a site whose brand mascot is a little blue bird doesn’t really factor into their marketing strategies. If you are in the eCommerce circle you most likely have heard… “If I don’t care what anyone else is doing on Twitter, why would the world…
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Breaking the Invisible Barriers of eCommerce with Live Chat
Imagine you own a brick and mortar store and you are selling office equipment. Your store is well-equipped with salespeople ready to answer your customers’ questions. One day you are required by the city to construct a solid brick wall in front of your store. On this brick wall, all you can showcase is an…
Read moreECommerce Link Building Done Right – 3 Unique Strategies
The elusive world of SEO changes with every new algorithm change, update and Google slap. SEO professionals chase Google around like a boy who lost his dog, following its every move and wondering what it will do next. This type of behavior results in poor performance and it will never establish long-term profit potential. As…
Read moreHow to Stay Out of the Perpetual Price Slashing Trap – Part 2
In Part 1, we talked about how price-slashing is commonplace in the eCommerce industry and how it doesn’t really pay to play this game with your competition. Consumers are looking for brands they can trust in addition to low prices and the perfect balance of the two will breed more success. How can you acquire…
Read moreUsability Test Step 1: Brainstorm Top Usability Objectives
A description of the first step of a usability test with a few helpful suggestions for popular usability test objectives.
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