In continuation of last week’s post on responsive design, I wanted to further discuss why responsive design has become so popular for Ecommerce sites. Though in its infancy as far as technology goes, it has paved the way for more valuable customer experiences, increased conversions and more money in the pockets of those who utilize…
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How to Use Ecommerce Video Marketing to Increase Sales – Part 2
In Part 1 of this two-part article series, we discussed why videos are beneficial to an Ecommerce store’s marketing strategy. In today’s post, I will feature some of the different videos you can create to encourage engagement, increase traffic and conversions, and expand brand awareness. Note: YouTube is not just a video viewing, sharing and…
Read moreThe 5 Most Common Ecommerce Website Mistakes
What is it about your Ecommerce site that sends your customers running? Why are your conversion rates so low? Until you change and test elements on your site, you will never know why your conversions are low. But, if you want a place to start, consider taking a look at these five common Ecommerce mistakes….
Read moreThe Top 3 Metrics Every Ecommerce Store Should Measure
It’s a well known fact that if you are not measuring specific metrics, you will never grow and expand. Metrics show you what is working for your store and what is not. This valuable information will help you adjust your strategies and earn more money as a result. While there are many metrics to measure,…
Read moreHow to Boost Your Sales With Killer Product Images
Images are one of the most important components of an Ecommerce store. Without a visual representation of your products or a complete visual description of what is being sold, customers will feel apprehensive or they may look to purchase the item elsewhere. Remember that the internet is an invisible world. Your customers cannot feel, touch…
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