Facebook, Instagram and Twitter have all recently incorporated versions of the ‘buy button’ onto their sites, but according to research, users are still not particularly interested in shopping on social media. This doesn’t mean consumers don’t use social media for browsing – quite the opposite, in fact. They just don’t finalise purchases on social sites….
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Instagram changes could benefit e-commerce businesses
Instagram famously makes it difficult for users to include links to external websites on posts, which is why they are currently working on an e-commerce initiative. Typically, brands have to include ‘check link in bio’ in their photo’s caption, and although advertisers using Instagram have the option to include a ‘buy button’, clicking on this…
Read moreHow to use Instagram stories to promote your brand
Instagram recently stirred up competition in the social media world with the announcement of their new Instagram Stories feature. Just like Snapchat stories, this feature allows users to post photos and videos that vanish after 24 hours. As well as offering additional exposure to your audience, and another way to connect, they are also a…
Read more4 strategies to increase traffic to your online store
Whether you’re trying to attract your first customer, or your 1000th, every ecommerce entrepreneur relies on generating more traffic in order to grow their business. If you’re unsure where to start, we’ve put together a list of our top tactics. Run paid social media ad campaigns Paid social media ads allow you to create tailor-made…
Read more4 types of social media content to start creating
It’s one thing being an active poster on social media in order to expose your brand, but with virtually all growing companies following suit, you’re going to really have to stand out if you want to gain a larger following. Snapchat or Instagram stories If your company are not already using Snapchat, take a look…
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