Launching a new eCommerce business can feel similar to pushing a 100 lb. boulder uphill. It is often met with resistance and necessitates more effort than most businesses expect. If businesses can last, they beat the odds, but if they get swallowed up, they become the latest statistic of failure and defeat. If you can…
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How to Separate your Ecommerce Store from your Drop Shipping Competitors
No inventory, warehouses or massive overhead…as a business who utilizes drop shipping, you realize the cost and time benefits. Unfortunately, with the good comes the associated disadvantage…one being duplicate content for product descriptions. We all know Google is not very kind to content thieves, but fortunately, it has loosened its reins a bit in recent…
Read moreThe Top 3 Ecommerce Web Design Mistakes
Beauty is in the eye of the beholder, right? Well, maybe for some, but for consumers who are seeking to buy on the internet, beauty is not always a factor. Ecommerce website owners often design in the name of aesthetics, instead of functionality, and as a result they pay high design fees only to discover…
Read moreFree Shipping or Item Discounts – Which is more Profitable?
According to consumer statistics, online sales via eCommerce stores increased approximately 24% in the late Christmas 2010 season due to companies offering numerous shipping discounts. Based on numerous studies, free shipping is often used to lure customers in even more than item discounts. Shoppers Love Deals Shoppers flood the internet searching for the best discounts…
Read moreYour Customers are on Twitter – Why aren’t you?
For eCommerce website owners, the thought of posting random text on a site whose brand mascot is a little blue bird doesn’t really factor into their marketing strategies. If you are in the eCommerce circle you most likely have heard… “If I don’t care what anyone else is doing on Twitter, why would the world…
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