Imagine you own a brick and mortar store and you are selling office equipment. Your store is well-equipped with salespeople ready to answer your customers’ questions. One day you are required by the city to construct a solid brick wall in front of your store. On this brick wall, all you can showcase is an…
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ECommerce Link Building Done Right – 3 Unique Strategies
The elusive world of SEO changes with every new algorithm change, update and Google slap. SEO professionals chase Google around like a boy who lost his dog, following its every move and wondering what it will do next. This type of behavior results in poor performance and it will never establish long-term profit potential. As…
Read moreIs the Customer Always Right? Zappos seems to think so…
Zappos built a billion dollar eCommerce business in only 10 years…what is the secret to their success? In the retail industry, whether you run an eCommerce store or a brick and mortar establishment, excellent customer service goes hand in hand with success. A business would be nothing without customers. It’s important to understand the basic…
Read moreGoogle Loves Content – Why do you hate it so much?
As eCommerce business owners, the thought of creating content for the web can feel worse than a harrowing dentist visit. The time ticks away as you sit at your computer wasting away precious time wondering how to captivate your audience. First, you do not need to be a writer to pen fantastic content. Valuable web…
Read moreEcommerce is a Buyer’s Market – Why are You Still Selling?
Who can forget the days of distracting pop up banner ads and flashy logos meant to lure customers to a product or website? The banner ad has not died, but the days of attracting web users via large, obtrusive banners are gone. The internet has transformed retail from a seller’s to a buyer’s market and…
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