{"id":1128,"date":"2012-02-21T10:28:58","date_gmt":"2012-02-21T18:28:58","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=1128"},"modified":"2019-05-30T13:04:58","modified_gmt":"2019-05-30T20:04:58","slug":"how-to-write-the-perfect-abandoned-cart-email-to-your-customers","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/how-to-write-the-perfect-abandoned-cart-email-to-your-customers\/","title":{"rendered":"How to Write the Perfect Abandoned Cart Email to Your Customers"},"content":{"rendered":"

\"\"<\/a>\u00a0\u201cAbandoned shopping carts\u201d has become one of the top ecommerce buzz words over the last few years. When customers leave a store midway through the checkout stage, they have \u201cabandoned\u201d the shopping cart. Thankfully, you can still recover the sale even when customers leave your store. One way to do it is via email messages.<\/p>\n

P.S. If you are not familiar with abandoned carts and how to prevent them, check out this article first: The Hidden Opportunity in Abandoned Shopping Carts<\/a>. In that article, I discussed how to use emails to \u201creclaim\u201d the people who leave your shopping cart.<\/p>\n

Now, let\u2019s dig deeper and see how we can optimize our email messages to get the best response.<\/p>\n

So your customers are leaving your store at checkout. You have their contact info and maybe even their credit card details but the sale did not go through. You try to save the sale by responding with an email. Are you getting any responses? If not, try out these tips\u2026<\/p>\n

More than One<\/strong><\/p>\n

One email won\u2019t get the job done. You may need three\u2026or even five. Some customers may respond after one email and others may wait until the third. The customers who respond after the first email are usually the ones who had a question or left the cart out of distraction. From personal experience, after sending out abandoned cart emails, customers will call because they were confused during checkout and once their question was answered I had saved the sale.<\/p>\n

But what about the people who don\u2019t respond to the first email? Sure, a portion of them may not be interested in your product at all, but it\u2019s worth it to catch even a few more sales.<\/p>\n

Discounts<\/strong><\/p>\n

When do you include a discount? Honestly, you will get many answers on this. I offered discounts in the first email. Some ecommerce owners will tell you to wait until the 3rd<\/sup> or 4th<\/sup> email to see if you can make a full-priced sale. Test the two scenarios to see which one converts the best.<\/p>\n

Urgency<\/strong><\/p>\n

Write copy that urges your customer to take action. Give them a deadline or a reason to act right away. Here are some ideas you can formulate into urgent statements:<\/p>\n