{"id":1138,"date":"2012-02-27T17:06:57","date_gmt":"2012-02-28T01:06:57","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=1138"},"modified":"2012-02-29T08:37:05","modified_gmt":"2012-02-29T16:37:05","slug":"ecommerce-stores-are-pinning-their-way-to-success","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/ecommerce-stores-are-pinning-their-way-to-success\/","title":{"rendered":"Ecommerce Stores are \u201cPinning\u201d Their Way to Success"},"content":{"rendered":"<p><a href=\"http:\/\/www.pinterest.com\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-1140\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2012\/02\/pinterest-logo-300x117.jpg\" alt=\"\" width=\"270\" height=\"105\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2012\/02\/pinterest-logo-300x117.jpg 300w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2012\/02\/pinterest-logo-310x121.jpg 310w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2012\/02\/pinterest-logo-135x52.jpg 135w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2012\/02\/pinterest-logo-485x190.jpg 485w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2012\/02\/pinterest-logo.jpg 587w\" sizes=\"auto, (max-width: 270px) 100vw, 270px\" \/><\/a>Pinterest is the new hottest social sharing website to hit the web. Its popularity has skyrocketed in recent months with more than 10 million unique visitors monthly.<\/p>\n<p>Pinterest started as a simple website where users could \u201cpin\u201d their favorite items from the web into personal, organized pinboards. But once marketers caught on, the trend has since exploded.<\/p>\n<p>Ecommerce stores will benefit greatly from Pinterest because of the visual nature of the business. Products need images and Pinterest is built on image sharing.<\/p>\n<p>Stores can receive some attention and gain new customers by pinning professional, eye-catching images. Each image has a link attached so users can click on the image and be taken directly to your store.<\/p>\n<p>Pinterest is still on an \u201c<strong>invite only<\/strong>\u201d basis. So, if you haven\u2019t taken a look at Pinterest and what it can offer, let us know in the comments and we will send you an invite.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/ecommerce-stores-are-pinning-their-way-to-success\/#The_%E2%80%9CPin_It%E2%80%9D_Bookmarklet\" >The &#8220;Pin It&#8221; Bookmarklet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/ecommerce-stores-are-pinning-their-way-to-success\/#The_%E2%80%9CPin_It%E2%80%9D_Button\" >The \u201cPin It\u201d Button<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/ecommerce-stores-are-pinning-their-way-to-success\/#The_Pinterest_Gift_Tab\" >The Pinterest Gift Tab<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/ecommerce-stores-are-pinning-their-way-to-success\/#What_Not_to_Do\" >What Not to Do<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/ecommerce-stores-are-pinning-their-way-to-success\/#Followers\" >Followers<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_%E2%80%9CPin_It%E2%80%9D_Bookmarklet\"><\/span><strong>The &#8220;Pin It&#8221; Bookmarklet<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pinterest offers a \u201cPin It\u201d bookmarklet that installs in your browser. When you \u201cpin\u201d an image on the web, Pinterest includes the source of the image once it is pinned and you have the option to place the image anywhere on your pinboard. Once you \u201cpin\u201d an image, it is displayed to all of your followers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_%E2%80%9CPin_It%E2%80%9D_Button\"><\/span><strong>The \u201cPin It\u201d Button<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the \u201cPin It\u201d button installed on your website, your customers can pin any of your Ecommerce products to their pinboards. When they pin your images, your url will be attached and the image will be displayed to their followers.<\/p>\n<p>Numinix offers the \u201cPin It\u201d button for Zen Cart store owners. <a href=\"..\/..\/zen-cart-modules\/social-networking\/pinterest-com-pin-it-button\">Click here<\/a> to add it to your store.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Pinterest_Gift_Tab\"><\/span><strong>The Pinterest Gift Tab<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Pinterest gift tab displays \u201cgifts\u201d based on varying price points as defined by the user. Users can choose from six price ranges: $1-20, $20-50, $50-100, $100-200, $200-500, $500+.<\/p>\n<p>This can be a goldmine for ecommerce store owners. Once you add a numerical price to the description field, Pinterest automatically adds it to the gift page and applies a price ribbon to the image.<\/p>\n<p><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2012\/02\/pinterest_gifts_tab.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1142\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2012\/02\/pinterest_gifts_tab.png\" alt=\"\" width=\"202\" height=\"243\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2012\/02\/pinterest_gifts_tab.png 202w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2012\/02\/pinterest_gifts_tab-135x162.png 135w\" sizes=\"auto, (max-width: 202px) 100vw, 202px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Not_to_Do\"><\/span><strong>What Not to Do<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Do NOT<\/strong> spam your Pinterest followers. When pinning your products, cater to your followers by pinning related images that are not yours as well.<\/p>\n<p><strong>Do NOT<\/strong> pin too many images at once. Display a few to entice users to visit your site.<\/p>\n<p><strong>Do NOT<\/strong> pin poor images. Professional, interesting images get \u201cpinned\u201d rather fast but poor ones may damage your reputation as well as waste your time.<\/p>\n<p><strong>Do NOT<\/strong> be selfish. Create \u201cre-pin\u201d boards where you post interesting images for your followers. This will help you build your follower count.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Followers\"><\/span><strong>Followers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Start getting followers by posting your pins on Facebook and Twitter (you can do this automatically on Pinterest). Once you build a visually appealing pinboard of your products along with other helpful resources, invite your fans and followers to join you on Pinterest.<\/p>\n<p>If you would like an invite to Pinterest, please let us know in the comments below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pinterest is the new hottest social sharing website to hit the web. Its popularity has skyrocketed in recent months with more than 10 million unique visitors monthly. Pinterest started as a simple website where users could \u201cpin\u201d their favorite items from the web into personal, organized pinboards. But once marketers caught on, the trend has&#8230;<\/p>\n","protected":false},"author":241,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[412,411,410],"class_list":["post-1138","post","type-post","status-publish","format-standard","hentry","category-marketing-strategies","tag-ecommerce-marketing","tag-pin-it","tag-pinterest"],"modified_by":"Jeff Lew","jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/1138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/241"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=1138"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/1138\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=1138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=1138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=1138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}