{"id":1226,"date":"2012-04-09T17:56:52","date_gmt":"2012-04-10T01:56:52","guid":{"rendered":"https:\/\/www.numinix.com\/blog\/?p=1226"},"modified":"2019-05-30T12:56:57","modified_gmt":"2019-05-30T19:56:57","slug":"the-minimalist-guide-to-ecommerce-mobile-marketing","status":"publish","type":"post","link":"https:\/\/www.numinix.com\/blog\/the-minimalist-guide-to-ecommerce-mobile-marketing\/","title":{"rendered":"The Minimalist Guide to Ecommerce Mobile Marketing"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2012\/04\/Mobile.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1228\" src=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2012\/04\/Mobile.jpg\" alt=\"\" width=\"139\" height=\"300\" srcset=\"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2012\/04\/Mobile.jpg 139w, https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2012\/04\/Mobile-135x291.jpg 135w\" sizes=\"auto, (max-width: 139px) 100vw, 139px\" \/><\/a>Concerned about the mobile users you may be losing due to poor marketing methods?<\/strong><\/p>\n<p>Mobile marketing has become increasing popular. According to a comScore study, approximately 234 million Americans use mobile devices and this number continues to skyrocket by double digit percentages.<\/p>\n<p>For this reason and the fact that <strong><span style=\"text-decoration: underline\">shopping on mobile devices<\/span><\/strong> continues to rise, Ecommerce website owners feel obligated to jump on the technology bandwagon and take advantage of the opportunity. Unfortunately, with the time constraints of learning new strategies for their desktop site, mobile marketing is often underutilized and done poorly.<\/p>\n<p>So to help you avoid making numerous mistakes with your mobile marketing, here are some minimalist tips to maximize your campaigns.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/the-minimalist-guide-to-ecommerce-mobile-marketing\/#1_Know_Your_Mobile_Customers\" >1. Know Your Mobile Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/the-minimalist-guide-to-ecommerce-mobile-marketing\/#2_Incentives\" >2. Incentives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/the-minimalist-guide-to-ecommerce-mobile-marketing\/#3_Responsive_Design\" >3. Responsive Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.numinix.com\/blog\/the-minimalist-guide-to-ecommerce-mobile-marketing\/#4_Survey\" >4. Survey<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Know_Your_Mobile_Customers\"><\/span><strong>1. Know Your Mobile Customers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Are you aware of how your customers are finding you? Check your Analytics to determine what percentage of users are using mobile devices to access your website. Locate this information in Google Analytics under \u201cAudience\u201d on the left side menu.<\/p>\n<p>Online shopping is becoming more popular because of the introduction of new, larger tablets. The larger screens make it easier for customers to shop online. If you are seeing a percentage of shoppers coming from a mobile device, it is more important than ever to maximize your mobile strategies.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Incentives\"><\/span><strong>2. Incentives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use contests, discounts and promotions to expand your mobile customer roster. Incentives are a great way to gain more mobile subscribers whether through text message or email marketing. With every message, point out the value your subscribers will receive.<\/p>\n<p>If using SMS marketing, remember that relationship building is a priority. Text messages can become annoying if subscribers feel that you are \u201cspamming\u201d them with excess advertisements. You may also lose customers with these undesirable methods.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Responsive_Design\"><\/span><strong>3. Responsive Design<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Responsive design allows your website visitors to see a version of your website tailored to the mobile device they are using. Your site will automatically \u201cshrink\u201d to allow for a more user-friendly experience.<\/p>\n<p>Some experts recommend webmasters create a separate mobile interface instead of a responsive design of their desktop site. While responsive design caters to a pleasant user experience, the site still may take longer to load because of images and heavy Javascript which can turn away visitors.<\/p>\n<p>If your mobile users need a different solution when they access your site, a new mobile interface may be the best choice. A mobile site can be streamlined to load quickly and target a different type of user. For example, a restaurant owner may need an interface that caters to the mobile user who wants directions, contact info or reservation agents. Customers at home on their desktops may not need that information and instead desire to look at images of the restaurant, details that could slow a mobile site. By studying your users, you can assess which solution is right for your store.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Survey\"><\/span><strong>4. Survey<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you are still confused at how to best please your customers, why not ask them? Poll or survey your subscribers and customers and ask them how you can improve. If necessary, add an incentive to get a stronger response.<\/p>\n<p>If you spend a little time on getting <strong>more acquainted with your mobile customers<\/strong>, you can achieve better results and increase your mobile conversion rates. Keep your customers&#8217; goals in mind and where they will be when accessing your site. Design your mobile interface and create strategies around what they desire and how to solve their problems and your mobile strategy will succeed.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><script type=\"application\/ld+json\">\n      {\n        \"@context\": \"http:\/\/schema.org\",\n        \"@type\": \"NewsArticle\",\n\t\"dateModified\": \"https:\/\/calendar.google.com\/calendar\/r\/day\/2019\/5\/29\",\n\t\"mainEntityOfPage\": \"https:\/\/www.numinix.com\/wordpress\/2012\/04\/09\/the-minimalist-guide-to-ecommerce-mobile-marketing\/\",\n\"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Jenna Scaglione\"\n  },\n   \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Numinix Web Developers\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/www.numinix.com\/images\/banner_hero_clarity.png\"\n    }\n    },\n        \"headline\": \"The Minimalist Guide to Ecommerce Mobile Marketing\",\n        \"datePublished\": \"2012-04-09T16:00:41Z\",\n        \"image\": [\n          \"https:\/\/www.numinix.com\/wordpress\/wp-content\/uploads\/2019\/05\/web-design.jpg\"\n        ]\n      }\n    <\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Concerned about the mobile users you may be losing due to poor marketing methods? Mobile marketing has become increasing popular. According to a comScore study, approximately 234 million Americans use mobile devices and this number continues to skyrocket by double digit percentages. For this reason and the fact that shopping on mobile devices continues to&#8230;<\/p>\n","protected":false},"author":241,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[427,424,426,425],"class_list":["post-1226","post","type-post","status-publish","format-standard","hentry","category-marketing-strategies","tag-ecommerce-mobile","tag-mobile-marketing","tag-mobile-marketing-strategies","tag-responsive-design"],"modified_by":"Numinix Developer","jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/1226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/users\/241"}],"replies":[{"embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/comments?post=1226"}],"version-history":[{"count":0,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/posts\/1226\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/media?parent=1226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/categories?post=1226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.numinix.com\/blog\/wp-json\/wp\/v2\/tags?post=1226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}